As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…
Imagine one day you’re exploring a new city. You’ve been out exploring all day and now your stomach is growling. It’s time to eat, but you’re not sure where to go and you don’t want to miss out on some of the top-rated cuisines in the area. So, you pull out your phone and open…
What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…
Creating a successful Google AdWords Campaign can be frustrating. Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign. You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…
Hello and happy June! As always, the digital world does not sleep. Some highlights this week include Facebook’s removal of trending news, Google Local Posts may be getting more attention, and AdWords notes released. GOOGLE LOCAL • Google Local after antitrust – Careful what you wish for Are Yelp results better than Google’s? If you ask them, why…
Happy last day of April! I can’t believe that May is beginning tomorrow… time. amirite? Let’s take a look at what’s been happening in the digital marketing world this last week, shall we? GOOGLE LOCAL • Google celebrates Local Business week by providing a free personalized marketing kit Want a cool graphic like below for free?!…
GOOGLE LOCAL • Google as the new mobile website It seems that every month, Google is rolling out new features for their Google My Business product. It looks like a new “about” tab may be coming soon as well on mobile. We have yt to see it, so it doesn’t look like it’s rolled out…
The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….
Howdy Odd Dogers! As we move deeper into 2018, it’s been really interesting to see what exactly SEO and Local Search have in store for us so far. Will local websites become a thing of the past as Google makes the local knowledge pannels more robust? How important will backlinks continue to be, or will a…
The big news this week is all about Facebook’s announcement to dramatically change the newsfeed. Posts from friends and family will be taking priority while business and brand pages will be knocked lower and decrease in their reach. Read more below… More updates for Google as Local continues to play a bigger role in search…
If you’re a business owner, you know how hard it can be to get your HAPPY customers to leave reviews for you. Happy is capitalized because we all know what people do if they have an experience they’re not pleased with. Here we’ll break down the numbers to identify Seattle Towing’s conversion rate with our…
It’s November already and it’s time to start thinking about your holiday plan if you haven’t already! This includes holiday hours, staffing, promotions, and any additional ad spend that you may be putting out there. Here’s a quick rundown on how you can get your business ready for the holidays this year. SET GOALS What…
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