The Ultimate Guide to Google Ads in 2020

Category: Google Ads, Guides, Adwords, advertising, Paid Search, PPC
Posted by Kimberly Scholten | February 13, 2020

Google Ads is the reincarnation of the advertising platform originally known as Google Adwords, which first appeared in October of 2000 before being re-branded as Google Ads in 2018. The effectiveness of Google Ads has been nothing short of astonishing, with 3.5 billion daily interactions occurring on the platform, and when done correctly, yields a…

Are Your Google Ads ready for a campaign restructure?

Category: Google Ads, Adwords, Marketing, advertising, Paid Search, PPC
Posted by Kimberly Scholten | January 28, 2020

For businesses, it is generally true to say that “you need to spend money to make money.” However, spending money is not the same as spending money wisely. Google Ads (nee Adwords) campaigns are like plants in your garden – they need to be lovingly nurtured. Like plants though, you eventually need to get out…

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Advice, News, Marketing, Adwords, advertising, Paid Search, PPC
Posted by Kimberly Scholten | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

Does Google Ads Help SEO?

Category: SEO, PPC, Paid Search, SEO, Marketing, Adwords, Google Ads, advertising
Posted by Odd Dog Media | January 7, 2020

A common question we get from a lot of our clients is, “Does Google Ads help SEO?” This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…

How to Generate More Leads From Your Google Ads Campaign

Category: Adwords
Posted by Odd Dog Media | January 3, 2020

How to Generate More Leads From Your Google Ads Campaign We live in the age of the Fourth Industrial revolution (4I), better known as the digital or internet age. Of course, we all remember from high school the profound impact factories and steam power had on forever changing human society, but while this was the…

2019 Guide to Google Local Services Ads

Category: Local SEO, Marketing, Adwords
Posted by Odd Dog Media | June 13, 2018

What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…

Optimizing Your Google AdWords Campaigns for Conversions

Category: Blog, Advice, Adwords, Conversion Optimization
Posted by Danielle | June 6, 2018

Creating a successful Google AdWords Campaign can be frustrating. Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign. You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…

How to Analyze Your Search Terms Like A Boss

Category: Advice, Blog, Adwords
Posted by Adam Broetje | February 1, 2018

The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….

What is PPC?

Category: Marketing, Adwords
Posted by | February 8, 2017

What is PPC? PPC stands for “pay per click” PPC can also be known as Search Engine Marketing (SEM), Paid Search or Cost Per Click (CPC). PPC is a form of advertising done online where you only pay for advertising when someone clicks on your ad. Clicks can cost anywhere from $.10 to $100+, depending…

How To Take Advantage of Google Maps

Category: Adwords, Marketing
Posted by | July 28, 2016

Google. We’ve all heard of it. We all use it to help us find the things we need. Everyday. Google is an ever evolving beast that works to bring you the most accurate results possible. It’s like they can read your mind and it’s actually pretty scary (when they do)! Nevertheless, it’s becoming an increasingly…