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Category: News

Pride Month has begun and we’re celebrating here at Odd Dog. Our Socially Conscious Committee compiled a list of resources and ​​recommendations to show our support and allyship with the LGBTQIA+ communities.

The Role of Google Analytics in Shaping Digital Strategies In the digital marketing sphere, the significance of analytics cannot be overstated. As we navigate through 2024, analytics continue to serve as the compass for strategic decision-making, offering profound insights into marketing performance and customer behavior. This blog explores how leveraging analytics is pivotal for crafting…

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

Ways to save energy and lower carbon emissions in your daily commute to and from work. Climate change and environmental impact are increasingly important issues for many residents and businesses in Seattle and the Pacific Northwest area. Being eco-friendly is one of our top social values for us as a company at Odd Dog.  In…

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Join us in supporting Small Business Saturday this holiday season. Show your support for small businesses & enter for a chance to win a puppy party for your business!

The last two years have not been kind to small businesses, making Small Business Saturday 2021 a particularly important holiday to observe. Your decision to shop small this year can make or break a small business in your community! (Trust us, we’re a small business that services other small-to-medium-sized businesses, so we’re very familiar with...
CELEBRATING JUNETEENTH NATIONAL INDEPENDENCE DAY JUNE 19 IS NOW OFFICIALLY RECOGNIZED AS A U.S. FEDERAL HOLIDAY! In observance of the federal holiday Juneteenth, the Odd Dog office will be closed on Friday, June 18th, 2021. As the first federal holiday established since Martin Luther King Jr. Day in 1983, Juneteenth becomes the eleventh federally recognized...
2020 has been … challenging, to say the least. We won’t list off the many challenges we’re referring to in an attempt to spare you from reliving any stress. What we will say about it, however, is that small businesses have arguably been hit the hardest. As a small business that serves other small-to-medium-sized businesses,...
Well, we can all now relate to that feeling your dog gets after it hasn’t been out for a walk in a week.   Here at Odd Dog, we’re all working from home and the adjustment has been “ruff” at times. (too early in a post for a pun?)  But we're making it work. I mean,...

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

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