The Role of Google Analytics in Shaping Digital Strategies

Category: News
Posted by Houston | March 14, 2024

The Role of Google Analytics in Shaping Digital Strategies In the digital marketing sphere, the significance of analytics cannot be overstated. As we navigate through 2024, analytics continue to serve as the compass for strategic decision-making, offering profound insights into marketing performance and customer behavior. This blog explores how leveraging analytics is pivotal for crafting…

Climbing the Ranks: 5 Untapped SEO Strategies for 2024

Category: News, SEO, Blog
Posted by Houston | March 14, 2024

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing

Category: News, Blog, Google Ads
Posted by Houston | March 14, 2024

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

Simple Ways to Reduce Your Carbon Footprint in Seattle

Category: News
Posted by Odd Dog Media | September 25, 2023

Ways to save energy and lower carbon emissions in your daily commute to and from work. Climate change and environmental impact are increasingly important issues for many residents and businesses in Seattle and the Pacific Northwest area. Being eco-friendly is one of our top social values for us as a company at Odd Dog. In…

GA4 vs. Universal Analytics | 5 tips to get started configuring your account

Category: News, Conversion Optimization, Analytics
Posted by Lily | June 13, 2023 | Tags: Universal Analytics, Google Analytics, GA4

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Seattle Small Business Saturday 2022

Category: News
Posted by Odd Dog Media | November 18, 2022

Join us in supporting Small Business Saturday this holiday season. Show your support for small businesses & enter for a chance to win a puppy party for your business!

Small Business Saturday Bingo 2021: Shop Local, Win Prizes

Category: Events, Clients, News
Posted by Odd Dog Media | November 12, 2021 | Tags: client spotlight, Small Business Saturday, shop small, Small Business Saturday 2021

The last two years have not been kind to small businesses, making Small Business Saturday 2021 a particularly important holiday to observe. Your decision to shop small this year can make or break a small business in your community! (Trust us, we’re a small business that services other small-to-medium-sized businesses, so we’re very familiar with...

Odd Dog Celebrates Juneteenth 2021

Category: News, Diversity, Equity & Inclusion
Posted by Bridget Myers | June 17, 2021

CELEBRATING JUNETEENTH NATIONAL INDEPENDENCE DAY JUNE 19 IS NOW OFFICIALLY RECOGNIZED AS A U.S. FEDERAL HOLIDAY! In observance of the federal holiday Juneteenth, the Odd Dog office will be closed on Friday, June 18th, 2021. As the first federal holiday established since Martin Luther King Jr. Day in 1983, Juneteenth becomes the eleventh federally recognized...

Small Business Saturday 2020: Help Us Celebrate Our Fantastic Local Businesses!

Category: Events, News, Clients
Posted by Talia Zook | November 25, 2020 | Tags: client spotlight, Small Business Saturday, shop small, Small Business Saturday 2020

2020 has been … challenging, to say the least. We won’t list off the many challenges we’re referring to in an attempt to spare you from reliving any stress. What we will say about it, however, is that small businesses have arguably been hit the hardest. As a small business that serves other small-to-medium-sized businesses,...

Coping with COVID-19

Category: News
Posted by Odd Dog Media | March 19, 2020

Well, we can all now relate to that feeling your dog gets after it hasn’t been out for a walk in a week. Here at Odd Dog, we’re all working from home and the adjustment has been “ruff” at times. (too early in a post for a pun?) But we're making it work. I mean,...

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Advice, News, Marketing, Adwords, advertising, Paid Search, PPC
Posted by Kimberly Scholten | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

A Night With NuHope 2019

Category: News
Posted by Danielle | April 29, 2019

Odd Dog Media is Sponsoring A Night with NuHope 2019 Odd Dog is proud to be sponsoring NuHope’s “A Night with NuHope 2019” fundraiser. This year, NuHope will be raising funds for REST | Real Escape from the Sex Trade. REST provides direct services to hundreds of people exploited by the sex trade in…