Google Business Verification: Your Guide to Google Business Profile Video Verification

Category: Marketing, Blog
Posted by Lily | January 14, 2026 | Tags: SEO, Search Engine Optimization, Local SEO

Whether you’ve just created your first Google Business Profile (GBP) or you’ve been battling Google Business verification for months (maybe even years), you’re in the right place. With 15+ years of Local SEO experience, the Odd Dog team has seen almost everything when it comes to Google Business Profile verification. The good, the bad, the…

What Is AI Search Optimization, and How Does It Impact Your Business’s Marketing Strategy?

Category: Blog, Marketing
Posted by Madison Schoenberg | December 19, 2025 | Tags: SEO, Search Engine Optimization, AI Search Optimization, Generative Engine Optimization, GEO, AI SEO

Talk of artificial intelligence (AI) is certainly not new at this point. In fact, AI appears to be infiltrating nearly every online tool available, and predictions of its impact on businesses and industries are equally prevalent — especially in digital marketing. While searching on Google, AI rears its head by providing you with an AI…

Small Business Saturday: How Our Team Shops Local (and How You Can, Too)

Category: Marketing, Blog
Posted by Charlee Johnston | November 24, 2025 | Tags: Small Business Saturday

Small Business Saturday is more than just a day on the calendar; it’s a reminder of how much local businesses shape our communities. From the neighborhood coffee shop that knows your order to the family-owned restaurant sourcing ingredients from just down the road, small businesses bring personality, creativity, and heart to the places we call…

Questions to Ask a Marketing Agency (for Small Business Owners)

Category: Marketing, Blog
Posted by Ryota Nishino | November 20, 2025

Why Asking the Right Questions Matters Choosing the right digital marketing agency can feel overwhelming, especially for small business owners navigating this process for the first time. If you’re exploring agency options, knowing the right questions to ask can make all the difference — so the team at Odd Dog developed this list of questions…

Cookie Compliance and Google Analytics Consent Mode

Category: Marketing, Blog, Analytics
Posted by Bart Drees | October 7, 2025 | Tags: Google Analytics, blog

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

How to Adapt to the New Instagram Grid Size Using Canva

Category: Blog, Social Media
Posted by Lily | March 5, 2025 | Tags: organic social media, Social Media, blog, instagram

You’ve probably noticed on Instagram that the traditional profile grid has shifted from square images to portrait images. It doesn’t matter why or how you use Instagram – this change affected all Instagram profiles.

Corporate Jargon Generator

Category: News, Blog, Food for thought
Posted by Bart Drees | October 8, 2024

Corporate Jargon Generator: Let's Circle Back and Drill Down – If You Have The Bandwidth Corporate jargon—the often absurd phrases we hear in meetings, presentations, and emails—can sometimes leave us scratching our heads. Expressions like "synergize across departments" or "run it up the flagpole" sound impressive but often lack real substance. Leverage Odd Dog's Corporate...

Climbing the Ranks: 5 Untapped SEO Strategies for 2024

Category: News, SEO, Blog
Posted by | March 14, 2024

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing

Category: Google Ads, News, Blog
Posted by | March 14, 2024

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

3 Email Templates for Local Businesses Asking for Reviews

Category: Blog, Advice
Posted by Danielle | January 21, 2024

As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? Before you start drafting...

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

Category: Blog, Marketing, SEO, Analytics
Posted by Bart Drees | August 21, 2023

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

Data Deep Dive: Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Category: Blog, Marketing, SEO, Analytics
Posted by Bart Drees | April 20, 2023

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….