Climbing the Ranks: 5 Untapped SEO Strategies for 2024

Category: Blog, SEO, News
Posted by Houston | March 14, 2024

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing

Category: Google Ads, Blog, News
Posted by Houston | March 14, 2024

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

Category: Blog, Analytics, SEO, Marketing
Posted by Bart Drees | August 21, 2023

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

Data Deep Dive: Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Category: Blog, SEO, Analytics, Marketing
Posted by Bart Drees | April 20, 2023

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

Small Business Saturday Odd Dog Tracker!

Category: Blog
Posted by Odd Dog Media | November 30, 2022

Our Commitment Being a small business, we know the importance of every customer we have the pleasure of working with. That's why we support Small Business Saturday and have taken a pledge to make a better effort to support the business in our community! You can read more about that over here: Seattle Small Business...

How to determine what Google Analytics Direct / None traffic is from – 2022

Category: Blog
Posted by Adam Broetje | August 30, 2022

“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined. Some examples of this are: Someone clicked a link in a piece of desktop software Someone clicked a link in a PDF document…

3 Email Templates for Local Businesses Asking for Reviews

Category: Blog, Advice
Posted by Danielle | January 21, 2022

As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? The thing is, asking...

Why Location Pages Matter for Local SEO

Category: Blog
Posted by Danielle | June 10, 2019

When I was ten, I almost met Johnny Depp. My family was in Disneyland on vacation, and it just so happened that the second Pirates of the Caribbean movie was premiering the same weekend. To celebrate the movie’s release, there was a red carpet event scheduled for Mr. Depp just outside the eponymous ride. As…

How We Helped Find Homes For 5 Rescue Pups – The Odd Dog Puppy Campaign

Category: Blog
Posted by Danielle | January 11, 2019

It’s no secret: our team at Odd Dog is a team of dog lovers. With at least three pups in the office on a given work day, there’s never a shortage of heads to pet or bellies to scratch. That’s why, when October 2018 rolled around, we were compelled to do something to celebrate doggos…

Why Reviews Should Be at the Top of Your Local Business Marketing Strategy

Category: Blog
Posted by Danielle | November 29, 2018

As 2018 comes to a close, it’s the perfect time to work on your 2019 marketing strategy. With a new year comes new marketing trends, opportunities, and hopefully great ideas (an afternoon with puppies, anyone??). It’s also the perfect time to re-evaluate what’s working and make plans to do more of it. As you’re re-working…

Don’t Scare Your Customers: 4 Things You Should Never Say When Asking for Reviews

Category: Blog, Advice
Posted by Danielle | November 15, 2018

Asking for reviews is not the easiest thing to do in the world – especially when you’re a small business and you know that every piece of feedback counts. So, when it comes time to ask a happy customer to leave their thoughts, it’s easy to fumble up, get nervous, and make it all-too-easy for…

3 Reasons Why Buying Google Reviews Hurts Your Business

Category: Blog, Advice
Posted by Danielle | November 8, 2018

There’s your business, sitting on Google Maps, with an overall rating of 2 out of 5 stars and a total of four reviews. You had a couple of angry customers, due to no fault of your own outside of unfortunate circumstances, and they left scathing reviews that have all-but-destroyed your online reputation before you had…