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Category: Blog

Whether you’ve just created your first Google Business Profile (GBP) or you’ve been battling Google Business verification for months (maybe even years), you’re in the right place. With 15+ years of Local SEO experience, the Odd Dog team has seen almost everything when it comes to Google Business Profile verification. The good, the bad, the…

Talk of artificial intelligence (AI) is certainly not new at this point. In fact, AI appears to be infiltrating nearly every online tool available, and predictions of its impact on businesses and industries are equally prevalent — especially in digital marketing. While searching on Google, AI rears its head by providing you with an AI…

Small Business Saturday is more than just a day on the calendar; it’s a reminder of how much local businesses shape our communities. From the neighborhood coffee shop that knows your order to the family-owned restaurant sourcing ingredients from just down the road, small businesses bring personality, creativity, and heart to the places we call…

Why Asking the Right Questions Matters Choosing the right digital marketing agency can feel overwhelming, especially for small business owners navigating this process for the first time. If you’re exploring agency options, knowing the right questions to ask can make all the difference — so the team at Odd Dog developed this list of questions…

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

Corporate Jargon Generator: Let's Circle Back and Drill Down – If You Have The Bandwidth Corporate jargon—the often absurd phrases we hear in meetings, presentations, and emails—can sometimes leave us scratching our heads. Expressions like "synergize across departments" or "run it up the flagpole" sound impressive but often lack real substance. Leverage Odd Dog's Corporate...

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? Before you start drafting...
In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

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