As 2018 comes to a close, it’s the perfect time to work on your 2019 marketing strategy. With a new year comes new marketing trends, opportunities, and hopefully great ideas (an afternoon with puppies, anyone??). It’s also the perfect time to re-evaluate what’s working and make plans to do more of it. As you’re re-working…
Asking for reviews is not the easiest thing to do in the world – especially when you’re a small business and you know that every piece of feedback counts. So, when it comes time to ask a happy customer to leave their thoughts, it’s easy to fumble up, get nervous, and make it all-too-easy for…
There’s your business, sitting on Google Maps, with an overall rating of 2 out of 5 stars and a total of four reviews. You had a couple of angry customers, due to no fault of your own outside of unfortunate circumstances, and they left scathing reviews that have all-but-destroyed your online reputation before you had…
By now, many of us are used to shopping online. Whether you’re looking for a specific product or a local business to visit, the process generally looks the same. You log onto Google, type your challenge, and are faced with blog articles and businesses trying to sell you on their solutions. After searching around for…
Getting negative reviews, in a word, sucks. You’re going about your business, working every day to sell your fares and pay the bills. Then, one day you wake up to find a one-star rating and scathing comments about your business; about you. At this point, you’ll want to do everything you can to get that review…
Your palms are sweaty. Your breath is shaky. Your eyes can’t seem to focus. Your heart is beating fast. You feel as though you’re about to wrestle a bear (yes, that’s something people apparently actually do). But, in reality, you’re about to ask your customer to leave an online review for your business. It’s funny…
Are you capitalizing on the benefits of Facebook Business pages? Facebook is a fantastic tool for small businesses to find new customers, spread brand awareness, and tell customers about your business. However, it’s a platform that’s changing constantly and can be overwhelming for small business owners. If you already have a page for your business…
As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…
Creating a successful Google AdWords Campaign can be frustrating. Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign. You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…
The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….
If you’re a business owner, you know how hard it can be to get your HAPPY customers to leave reviews for you. Happy is capitalized because we all know what people do if they have an experience they’re not pleased with. Here we’ll break down the numbers to identify Seattle Towing’s conversion rate with our…
Climate change is all over the news. Even the weather channel had a creative way to voice a message on it. We won’t bore you with our commentary about the problems, but rather wanted to focus on some solutions that businesses can implement. Let’s just say that we agree with the Terminator (and science) that…
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