What Are Google’s Local Services Ads? What if you could pay per lead instead of per click? Most people think of Google Ads when they hear “Paid Search” — and for good reason. Google commands about 90% of worldwide search volume, making it the default choice for businesses of all sizes. But there’s a lesser-known…
Category: Local SEO
Looking for a Google review email template that actually works? Here are three proven templates and tips to help you ask for customer reviews the right way.
If you are new here, welcome! This is a comprehensive guide to using Google Business Profiles in 2022. (formally known as Google My Business) We've done our best to provide you with relevant and up-to-date information and actionable steps you can take to make your Google Business Profile stand out and hopefully get your business...
Search engine optimization is an ever-changing beast and it can be difficult to stay on top of every algorithm change that is made. In 2022, SEO is still a vitally important part of your digital marketing strategy, but it doesn't have to be daunting or scary. In many ways, it’s even gotten a bit easier...
We’ve been talking a lot about the importance of online reviews. But how can you get your staff more involved? Your employees are the front line of your business. They are the face of your company and are in touch with the day to day interactions with your customers. That’s why it’s crucial that they…
We all understand how important reviews and social proof is for your business. Just think of the steps you take when you’re looking for a new product or service. You may ask your friends or network for referrals, but you will most definitely check online reviews. 97% of consumers report that “customer reviews” influence their...
What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…
“I need help growing my business.” This is a statement I hear all too often when speaking with potential clients ranging from carpet cleaning companies to tech-savvy SaaS entrepreneurs. Local business owners like yourself are some of the hardest working people I’ve ever met but as a result, they’re often juggling a million things at…
When I was ten, I almost met Johnny Depp. My family was in Disneyland on vacation, and it just so happened that the second Pirates of the Caribbean movie was premiering the same weekend. To celebrate the movie’s release, there was a red carpet event scheduled for Mr. Depp just outside the eponymous ride. As…
What are Google My Business Posts? If you’re a local business, you most likely have a Google My Business listing. (if not, STOP and read this first) Google My Business Posts are a feature within Google My Business that allows business owners to share content, events, sales, or other promotions right within their knowledge panel…
Asking for reviews is not the easiest thing to do in the world – especially when you’re a small business and you know that every piece of feedback counts. So, when it comes time to ask a happy customer to leave their thoughts, it’s easy to fumble up, get nervous, and make it all-too-easy for…
There’s your business, sitting on Google Maps, with an overall rating of 2 out of 5 stars and a total of four reviews. You had a couple of angry customers, due to no fault of your own outside of unfortunate circumstances, and they left scathing reviews that have all-but-destroyed your online reputation before you had…