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Diversity, Equity & Inclusion
February 14, 2024

Bridget Myers

Black History Month

Explore Odd Dog’s resources for observance and celebration of Black History Month.

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News
September 25, 2023

Odd Dog Media

Simple Ways to Reduce Your Carbon Footprint in Seattle

Ways to save energy and lower carbon emissions in your daily commute to and from work. Climate change and environmental impact are increasingly important issues for many residents and businesses in Seattle and the Pacific Northwest area. Being eco-friendly is one of our top social values for us as a company at Odd Dog.  In…

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Blog / Analytics / SEO / Marketing
August 21, 2023

Bart Drees

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...
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News / Analytics / Conversion Optimization
June 13, 2023

Lily

GA4 vs. Universal Analytics | 5 tips to get started configuring your account

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

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Advice / Community Building / Events
April 27, 2023

Lily

Earth Day With Odd Dog: 5 Tips to Stay Environmentally Friendly

Happy Earth Day from Odd Dog! To celebrate, we went green with a team recycling training session. We learned how to separate our most common and trickiest disposables while having fun and competing for prizes. Recycling is an important aspect of environmental stewardship, and we recognize that as a business, we are responsible for reducing...
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Blog / Analytics / SEO / Marketing
April 20, 2023

Bart Drees

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

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Blog
November 30, 2022

Odd Dog Media

Small Business Saturday Odd Dog Tracker!

Our Commitment Being a small business, we know the importance of every customer we have the pleasure of working with. That's why we support Small Business Saturday and have taken a pledge to make a better effort to support the business in our community! You can read more about that over here: Seattle Small Business...
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News
November 18, 2022

Odd Dog Media

Seattle Small Business Saturday 2022

Join us in supporting Small Business Saturday this holiday season. Show your support for small businesses & enter for a chance to win a puppy party for your business!

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Advice
September 21, 2022

Danielle

How to Get the Interview and Land the Job at a Digital Marketing Agency

Whether you have recently decided you want to get into digital marketing or have been in the industry for years, the following advice will apply. In fact, it will apply to just about any job interview. Hold up. Why even listen to this advice? Who are we? As an agency with almost 15 years of...
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Blog
August 30, 2022

Adam Broetje

How to determine what Google Analytics Direct / None traffic is from - 2022

“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined.  Some examples of this are: Someone clicked a link in a piece of desktop software Someone clicked a link in a PDF document…

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SEO / Design
July 6, 2022

Danielle

Are One Page Websites a Good Idea?

One-page websites may seem like an easy solution to have something up there for your business and many services and website builder templates offer them. But do they do more harm than good? Are they worth it? What’s the advantage of having multiple pages if you feel like you can say it all with just...
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Advice
June 23, 2022

Danielle

So you've just launched a new website. Now what?

Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...
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