Odd Dog BlogA Few Of Our Thoughts & Industry Insights.

Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your clients.  We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…

“Class, we’re going to watch a movie today.”  Is this not one of the best sentences to ever be uttered from your school years? Why? Video is entertaining. We learn visually, and we like learning at 24 frames per second.  “Yes, but how does video translate to my business and connecting to my customers?” GREAT…

Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from.  When you…

This is an unprecedented time indeed. We want to help businesses any way that we can, and that includes letting you know when we see anything that may impact you or your business.  Google announced this weekend that due to the Covid-19 pandemic we are facing, they will be providing limited support for their Google…

Well, we can all now relate to that feeling your dog gets after it hasn’t been out for a walk in a week.   Here at Odd Dog, we’re all working from home and the adjustment has been “ruff” at times. (too early in a post for a pun?)  But we're making it work. I mean,...

Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…

The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…

Businesses have come to realize that they simply can’t afford to ignore the tremendous reach of social media or the targeting that it offers. As a result, virtually all marketing campaigns these days include some component of social media marketing. However, one of the challenges of this is that social media is always changing, and…

Facebook - that powerful social media platform that has eluded business owners for years. It can either be a huge marketing and customer service asset, or a huge waste of time. How can you be sure that you are making the best use of Facebook for your business? That’s what we’re here to help you...

Google Ads is one of our favorite services here at Odd Dog. A well-built, well-managed campaign can produce some pretty incredible results; if conversions are tracking properly (which admittedly is one of the hardest parts), these results act as an excellent motivator for both the business owner and the marketer. We love to see a…

The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…

Google Ads is the reincarnation of the advertising platform originally known as Google Adwords, which first appeared in October of 2000 before being re-branded as Google Ads in 2018. The effectiveness of Google Ads has been nothing short of astonishing, with 3.5 billion daily interactions occurring on the platform, and when done correctly, yields a…