Odd Dog BlogA Few Of Our Thoughts & Industry Insights.

SummaryArticle NameOdd Dog Celebrates Juneteenth 2021DescriptionThe Odd Dog office is closed on Friday, June 18th in observation of Juneteenth. Read on to learn about the holiday's past, present & future. Author Bridget Publisher Name Odd Dog Media Publisher Logo

In 2021, Google My Business is still one of the most important (and FREE!) tools local business owners can use to help drive business.  Google has added, removed, and adjusted the features over the years, and we’re here, in 2021, to help you make sense of it all. INTRO - THE BASICS What is Google...

2020 has been … challenging, to say the least. We won’t list off the many challenges we’re referring to in an attempt to spare you from reliving any stress. What we will say about it, however, is that small businesses have arguably been hit the hardest. As a small business that serves other small-to-medium-sized businesses,...

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

We are thrilled to announce the recipient of this year’s Odd Dog Marketing Scholarship, Marcus Lo! From the nearly 200 deserving and accomplished applicants for this year’s scholarship, Marcus stood out as an impressive aspiring marketer, tremendously worthy of recognition. Marcus began his first year at the University of Southern California School of Business earlier…

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…

Maybe you’ve been given the advice that you need to be churning out more content. I mean, we give that advice to our clients (and to ourselves) aaaaaalll the time! But creating content for content’s sake is a waste of time and resources. How can you not only create content that will help your business…

Knowing your customers and fully understanding your unique buyer persona is an important part of every successful startup, SaaS, e-commerce, small business, or enterprise company. When you know who your customers are and what they need, you can position your products and services more effectively to align with your target audience. But your buyer persona…

Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…

Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…

No matter what industry you work in, marketing is essential. Big and small businesses have to rely on marketing campaigns to draw in new customers as well as retain existing ones. If you have a small marketing budget, you may feel like there’s not much you can do to market effectively. Fortunately, that’s not true….