Odd Dog BlogA Few Of Our Thoughts & Industry Insights.

Ways to save energy and lower carbon emissions in your daily commute to and from work. Climate change and environmental impact are increasingly important issues for many residents and businesses in Seattle and the Pacific Northwest area. Being eco-friendly is one of our top social values for us as a company at Odd Dog.  In…

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Happy Earth Day from Odd Dog! To celebrate, we went green with a team recycling training session. We learned how to separate our most common and trickiest disposables while having fun and competing for prizes. Recycling is an important aspect of environmental stewardship, and we recognize that as a business, we are responsible for reducing...

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

Our Commitment Being a small business, we know the importance of every customer we have the pleasure of working with. That's why we support Small Business Saturday and have taken a pledge to make a better effort to support the business in our community! You can read more about that over here: Seattle Small Business...

Join us in supporting Small Business Saturday this holiday season. Show your support for small businesses & enter for a chance to win a puppy party for your business!

Whether you have recently decided you want to get into digital marketing or have been in the industry for years, the following advice will apply. In fact, it will apply to just about any job interview. Hold up. Why even listen to this advice? Who are we? As an agency with almost 15 years of...

“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined.  Some examples of this are: Someone clicked a link in a piece of desktop software Someone clicked a link in a PDF document…

One-page websites may seem like an easy solution to have something up there for your business and many services and website builder templates offer them. But do they do more harm than good? Are they worth it? What’s the advantage of having multiple pages if you feel like you can say it all with just...

Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...

Odd Dog Movie Recommendations We're not all work-work-work over here at Odd Dog! What's that saying? All work and no play make Jack something, something... When not working, we do love a great movie! We recently asked a bunch of Odd Dogs for their movie recommendations. Maybe their favorite movie. Or maybe a movie they...