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Diversity, Equity & Inclusion
May 22, 2024

Odd Dog

AAPI Heritage Month

Explore Odd Dog’s resources and personal stories for observance and celebration of AAPI heritage month.

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News
March 14, 2024

Houston

The Role of Google Analytics in Shaping Digital Strategies

The Role of Google Analytics in Shaping Digital Strategies In the digital marketing sphere, the significance of analytics cannot be overstated. As we navigate through 2024, analytics continue to serve as the compass for strategic decision-making, offering profound insights into marketing performance and customer behavior. This blog explores how leveraging analytics is pivotal for crafting…

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Blog / SEO / News
March 14, 2024

Houston

Climbing the Ranks: 5 Untapped SEO Strategies for 2024

Climbing the Ranks: 5 Untapped SEO Strategies for 2024 In an ever-evolving digital landscape, staying ahead in SEO requires embracing innovative strategies. As we step into 2024, it’s crucial to not only keep pace with changes but also to explore new frontiers in search engine optimization. Here are three untapped SEO strategies that promise to…

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Google Ads / Blog / News
March 14, 2024

Houston

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing

Unlocking 2024: The 5 Google Ads Trends Revolutionizing Digital Marketing Digital marketing is always changing, and Google Ads is leading the way. As we step into 2024, it’s crucial to keep up with new trends in Google Ads to stay ahead. These trends aren’t just small updates; they’re big changes that can really shake up…

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Diversity, Equity & Inclusion
March 9, 2024

Odd Dog Media

Women's History Month

Explore Odd Dog’s resources and personal stories for observance and celebration of Women’s History Month.

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Diversity, Equity & Inclusion
February 14, 2024

Bridget Myers

Black History Month

Explore Odd Dog’s resources for observance and celebration of Black History Month.

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News
September 25, 2023

Odd Dog Media

Simple Ways to Reduce Your Carbon Footprint in Seattle

Ways to save energy and lower carbon emissions in your daily commute to and from work. Climate change and environmental impact are increasingly important issues for many residents and businesses in Seattle and the Pacific Northwest area. Being eco-friendly is one of our top social values for us as a company at Odd Dog.  In…

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Blog / Marketing / Analytics / SEO
August 21, 2023

Bart Drees

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...
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News / Analytics / Conversion Optimization
June 13, 2023

Lily

GA4 vs. Universal Analytics | 5 tips to get started configuring your account

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

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Advice / Community Building / Events
April 27, 2023

Lily

Earth Day With Odd Dog: 5 Tips to Stay Environmentally Friendly

Happy Earth Day from Odd Dog! To celebrate, we went green with a team recycling training session. We learned how to separate our most common and trickiest disposables while having fun and competing for prizes. Recycling is an important aspect of environmental stewardship, and we recognize that as a business, we are responsible for reducing...
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Blog / Analytics / SEO / Marketing
April 20, 2023

Bart Drees

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

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Blog
November 30, 2022

Odd Dog Media

Small Business Saturday Odd Dog Tracker!

Our Commitment Being a small business, we know the importance of every customer we have the pleasure of working with. That's why we support Small Business Saturday and have taken a pledge to make a better effort to support the business in our community! You can read more about that over here: Seattle Small Business...
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