Odd Dog BlogA Few Of Our Thoughts & Industry Insights.

What is a brand guide? A brand guide provides an overview of the company's identity, mission, values, as well as serves as an instructional guide on how a brand should be represented in all communication touchpoints. This includes logo usage and variations, voice, values, mission, typography, and color guide. Creating a full brand guide for...

We’ve been talking a lot about the importance of online reviews. But how can you get your staff more involved? Your employees are the front line of your business. They are the face of your company and are in touch with the day to day interactions with your customers. That’s why it’s crucial that they…

Just because something has been around a while, that doesn’t mean it no longer works. Take the wheel, for example. We still need those. And email - can’t live without it.  Not many people realize that email is older than the internet. The first email was sent in 1971. But nearly half a century later,...

The last two years have not been kind to small businesses, making Small Business Saturday 2021 a particularly important holiday to observe. Your decision to shop small this year can make or break a small business in your community! (Trust us, we’re a small business that services other small-to-medium-sized businesses, so we’re very familiar with...

We all understand how important reviews and social proof is for your business. Just think of the steps you take when you’re looking for a new product or service. You may ask your friends or network for referrals, but you will most definitely check online reviews.  97% of consumers report that “customer reviews” influence their...

SummaryArticle NameOdd Dog Celebrates Juneteenth 2021DescriptionThe Odd Dog office is closed on Friday, June 18th in observation of Juneteenth. Read on to learn about the holiday's past, present & future. Author Bridget Publisher Name Odd Dog Media Publisher Logo

In 2021, Google My Business is still one of the most important (and FREE!) tools local business owners can use to help drive business.  Google has added, removed, and adjusted the features over the years, and we’re here, in 2021, to help you make sense of it all. INTRO - THE BASICS What is Google...

2020 has been … challenging, to say the least. We won’t list off the many challenges we’re referring to in an attempt to spare you from reliving any stress. What we will say about it, however, is that small businesses have arguably been hit the hardest. As a small business that serves other small-to-medium-sized businesses,...

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

We are thrilled to announce the recipient of this year’s Odd Dog Marketing Scholarship, Marcus Lo! From the nearly 200 deserving and accomplished applicants for this year’s scholarship, Marcus stood out as an impressive aspiring marketer, tremendously worthy of recognition. Marcus began his first year at the University of Southern California School of Business earlier…

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…