A mix of tips and tricks to help grow your business and topics that we are passionate about.
While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make. There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…
If you’re a marketing manager with a small staff and an even smaller marketing budget, it can be a challenge to determine where to spend your budget, let alone who you should be marketing to. One of the biggest reasons that marketing managers’ campaigns end up failing is that they’re not targeting their highly curated…
We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have. Get clear…
What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…
Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic. As a small business, we applied for the grant and wanted to share our experience with you. First off, who is eligible for the Facebook Business Grant? In other words, does this…
When you’re considering the possibility of building a new website, migration is something you should have top of mind. Different systems hold content differently and migrating it to a new platform might not be as easy as waving a wand. A few questions you should ask: • Do you even have enough content to worry…
We audit and review a lot of social media accounts in our line of work. And while we’re not always perfect with our own (ahem, you do know the story about the cobblers kids’ shoes, right? ) we do have some valuable insight to pass along and help other marketing managers not make the same…
Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads. Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…
Rebranding has gotten, dare we say, trendy, over the last few years. I mean, who doesn’t love all things shiny and new! In addition to desiring a fresh and updated look, it can also be tempting to blame your current branding on any lack of success your business may be seeing. We’re here to dispel…
Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers. We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…
“Class, we’re going to watch a movie today.” Is this not one of the best sentences to ever be uttered from your school years? Why? Video is entertaining. We learn visually, and we like learning at 24 frames per second. “Yes, but how does video translate to my business and connecting to my customers?” GREAT…
Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from. When you…
