Odd Dog BlogA Few Of Our Thoughts & Industry Insights

Social platforms like TikTok, Instagram, and YouTube now collectively drive over 60% of product discovery, more than Google's 34.5% share of total search. People are increasingly searching on these apps the same way they'd search Google, typing full questions into the search bar instead of just scrolling for entertainment. So, are hashtags still relevant in...

What is email marketing, and how do you use it well? Get the basics, best practices, and know when email marketing services can help.

The Odd Dog office closes in observation of Juneteenth. Read on to learn more about the national holiday and explore resources.

Learn what’s required, and how to make a website ADA-compliant. Tips and insight from our expert team to ensure your site is perceivable, operable, understandable, and robust.

What Are Google’s Local Services Ads? What if you could pay per lead instead of per click? Most people think of Google Ads when they hear “Paid Search” — and for good reason. Google commands about 90% of worldwide search volume, making it the default choice for businesses of all sizes. But there’s a lesser-known…

April 22, 2026, is Earth Day! Discover Seattle Earth Day events and ways to get involved.

Learn how Google Ads works in 2026, from Search and Performance Max to Local Services Ads. A practical guide from the team at Odd Dog Media.

Discover the key differences between Bing Ads vs. Google Ads and find out which platform can deliver the best results for your small business.

Google Business Profile verification troubles? Welcome to the club! Learn how to successfully verify your GBP with video in our comprehensive guide for all users.

Talk of artificial intelligence (AI) is certainly not new at this point. In fact, AI appears to be infiltrating nearly every online tool available, and predictions of its impact on businesses and industries are equally prevalent — especially in digital marketing. While searching on Google, AI rears its head by providing you with an AI…

Small Business Saturday is more than just a day on the calendar; it’s a reminder of how much local businesses shape our communities. From the neighborhood coffee shop that knows your order to the family-owned restaurant sourcing ingredients from just down the road, small businesses bring personality, creativity, and heart to the places we call…

Why Asking the Right Questions Matters Choosing the right digital marketing agency can feel overwhelming, especially for small business owners navigating this process for the first time. If you’re exploring agency options, knowing the right questions to ask can make all the difference — so the team at Odd Dog developed this list of questions…