Are you a small business looking for low-cost marketing ideas to support your business? Or do you just want to confirm that you have a solid marketing foundation? Then boy, does Odd Dog have the checklist for you!
This is a one-page small business marketing ideas checklist that covers the most important, foundational marketing items for most small, local businesses.
Submit your contact information via the form above to get started.
What’s on Our Checklist?
We’ve organized our top recommendations for a small business into six categories of tasks:
- Get Found Locally
- Build Trust
- Tell Your Story
- Website Health Check
- Measure What’s Working
- Stay Connected on Social
Customers decide about a small business online before they ever walk in, so the business needs to be easy to find, easy to trust, and easy to measure. Most of our checklist is about getting the basics right and keeping all of your most important online materials and profiles current: accurate listings and hours, fresh photos, and a website that loads quickly and works for everyone. Similarly, real reviews and replies, and highlighting attributes that make you human and unique, like being local, independent, or community-rooted, is critical as a small business. These attributes and your story are your business’s main edge over big chains.
The checklist also speaks to visibility and accountability. Ensuring your website is technically up-to-snuff — including ensuring that the proper tracking and analytics are in place — helps search engines understand its content, and show you, as the owner, what’s actually bringing in customers.
Having a functional and comprehensive online presence is becoming increasingly important. Social media and email fill out the picture. Our advice there is to be consistent, use original content, and build an email list the business owns, so it doesn’t depend on a platform’s algorithm.
Want a Hand With All of This?
If this checklist feels like a lot of work: it might just be! It depends on the current condition of your website, online profiles, and processes.
No matter the condition of your marketing materials or the point in the process you’re at, Odd Dog can help.
