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Category: Advice

As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? Before you start drafting...
Happy Earth Day from Odd Dog! To celebrate, we went green with a team recycling training session. We learned how to separate our most common and trickiest disposables while having fun and competing for prizes. Recycling is an important aspect of environmental stewardship, and we recognize that as a business, we are responsible for reducing...
Whether you have recently decided you want to get into digital marketing or have been in the industry for years, the following advice will apply. In fact, it will apply to just about any job interview. Hold up. Why even listen to this advice? Who are we? As an agency with almost 15 years of...
Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...
Odd Dog Movie Recommendations We're not all work-work-work over here at Odd Dog! What's that saying? All work and no play make Jack something, something... When not working, we do love a great movie! We recently asked a bunch of Odd Dogs for their movie recommendations. Maybe their favorite movie. Or maybe a movie they...

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?”  And sometimes the answer just isn’t enough for what you’d like to accomplish.  When your company sets an allocated amount of money to spend on marketing each…

While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make.  There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…

Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic.  As a small business, we applied for the grant and wanted to share our experience with you.    First off, who is eligible for the Facebook Business Grant?   In other words, does this…

Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers.  We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…

Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…

The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…

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