5 Awesome Marketing Strategies for Small Businesses

Category: Advice, Marketing
Posted by Odd Dog Media | February 20, 2020

The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Marketing, Advice, News, Adwords, advertising, Paid Search, PPC
Posted by Kimberly Scholten | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

How to use Instagram for Local Businesses in 2019

Category: Advice, Social Media, Guides
Posted by Danielle | May 28, 2019

Instagram has upped its game in a big way over these past few years. We wrote a post back in 2016 called How to Use Instagram for Local Businesses, which needs so much updating in 2019, we decided to write another one! What we’ll be covering: Making Your Bio Count Creating Content Specific to Instagram…

Why you should be using Google My Business Posts

Category: Advice, Local SEO
Posted by Danielle | February 27, 2019

What are Google My Business Posts? If you’re a local business, you most likely have a Google My Business listing. (if not, STOP and read this first) Google My Business Posts are a feature within Google My Business that allows business owners to share content, events, sales, or other promotions right within their knowledge panel…

How You Can Support Businesses This Small Business Saturday

Category: Marketing, Local SEO, Advice
Posted by Danielle | November 21, 2018

We all know how important it is to support your local businesses. (you DO know that right?!) And Shop Small Business Saturday this weekend is the perfect time to dedicate some of those holiday dollars to your local businesses. How can you support small/local businesses this holiday season? Here are a few ways that you…

Don’t Scare Your Customers: 4 Things You Should Never Say When Asking for Reviews

Category: Blog, Advice
Posted by Danielle | November 15, 2018

Asking for reviews is not the easiest thing to do in the world – especially when you’re a small business and you know that every piece of feedback counts. So, when it comes time to ask a happy customer to leave their thoughts, it’s easy to fumble up, get nervous, and make it all-too-easy for…

3 Reasons Why Buying Google Reviews Hurts Your Business

Category: Blog, Advice
Posted by Danielle | November 8, 2018

There’s your business, sitting on Google Maps, with an overall rating of 2 out of 5 stars and a total of four reviews. You had a couple of angry customers, due to no fault of your own outside of unfortunate circumstances, and they left scathing reviews that have all-but-destroyed your online reputation before you had…

How to Increase Your Local SEO Through Customer Reviews

Category: Blog, Advice
Posted by Danielle | November 1, 2018

By now, many of us are used to shopping online. Whether you’re looking for a specific product or a local business to visit, the process generally looks the same. You log onto Google, type your challenge, and are faced with blog articles and businesses trying to sell you on their solutions. After searching around for…

The Key to Managing Your Online Reputation as a Small Business

Category: Guides, Blog, Advice
Posted by Danielle | October 25, 2018

Getting negative reviews, in a word, sucks. You’re going about your business, working every day to sell your fares and pay the bills. Then, one day you wake up to find a one-star rating and scathing comments about your business; about you. At this point, you’ll want to do everything you can to get that review…

How to Get Past the Fear of Asking for Customer Reviews

Category: Advice, Blog
Posted by Danielle | October 18, 2018

Your palms are sweaty. Your breath is shaky. Your eyes can’t seem to focus. Your heart is beating fast. You feel as though you’re about to wrestle a bear (yes, that’s something people apparently actually do). But, in reality, you’re about to ask your customer to leave an online review for your business. It’s funny…

How to Optimize Your Small Business’ Facebook Page

Category: Marketing, Blog, Advice
Posted by Danielle | October 15, 2018

Are you capitalizing on the benefits of Facebook Business pages? Facebook is a fantastic tool for small businesses to find new customers, spread brand awareness, and tell customers about your business. However, it’s a platform that’s changing constantly and can be overwhelming for small business owners. If you already have a page for your business…

4 Ways to Use Customer Reviews in Your Small Business Marketing

Category: Advice
Posted by Danielle | October 11, 2018

There are so many ways to use your customer online business reviews in your marketing! Our top four are broken down in the post, but for those short on time, here’s the TLDR version: Make them center-stage Make them social Make it known Turn them into a story We’ve all been there: you’re sitting at…