Your palms are sweaty. Your breath is shaky. Your eyes can’t seem to focus. Your heart is beating fast.
You feel as though you’re about to wrestle a bear (yes, that’s something people apparently actually do). But, in reality, you’re about to ask your customer to leave an online review for your business.
It’s funny how something so simple can often lead to anxiety, fear, and awkwardness. We all know how much customers rely on reviews, but it’s rare for customers to actually leave one.
As we work our way to make the ask, a number of questions pop into our head: “What if she says no?” “What if he leaves me a negative comment?” “What if they’re offended?”
This fear circles in your head, holding you back so that – when it comes to asking your customer to leave a review – nothing comes out of your mouth. And because you’re not asking, they’re not reviewing. It’s a hard situation to get out of.
But it doesn’t have to be this way. In fact, there are a few ways you can get past your fear of asking your customers for reviews. Let’s take a look at what those are:
A large reason why asking for customer reviews is nerve-wracking is due to your mindset. They’re scary because you believe they’re scary.
We know, that sounds a little woo-woo, but hear us out for a moment. Think of the last time you accomplished something you’ve always wanted to do. As you first gave it a try, you probably failed a few times. Each failure ate away at you, making you think, “I can’t do this.”
Then, one day, someone says you’re doing a great job. You’re so much closer to your goal. Just keep trying! With some renewed confidence, you convince yourself you can hit your goal. Shortly after, you achieved your mission and you feel a weight lifted from your shoulders.
As you can see here, your mindset can change everything. But changing your mindset is easier said than done. Here are a few steps to help:
One of our team members recently traveled to Mexico City. While there, she noticed that in many restaurants, she found her plate of delicious food accompanied by incredible customer service. Then, at the end of the meal, her waiter provided the bill along with a survey asking them to rate their service.
He’d smile and ask her to provide feedback. As he stepped away, she’d pull out a few pesos to cover the bill and fill out the survey while waiting for him to come back. Two minutes later, she’s full and happy – and the restaurant knows it.
You may have seen those survey cards included with your bill at a few chain restaurants. The waiter hands you the bill and begins clearing your table without even mentioning – much less asking about – the survey included.
So, how come it feels so much more natural to leave feedback in those restaurants than here?
It’s a habit that has become a part of the waiter’s routine. People have become accustomed to leaving their feedback wherever they go – so the ask isn’t out of the ordinary to them.
One guaranteed way to take the fear out of asking for a review is to make it a normal part of your and your employee’s routine. The more they ask, the more natural it will become. And, if it’s as simple as a click of a button, it will be that much easier.
With our app, it’s easy to send a link to the review right on the spot, even if you operate in multiple locations. Once your employees have downloaded it, they can send a custom link to your customers’ phones within seconds of completing their transaction.
Not only does this give you a better chance of getting that Google review even before they leave, but you will also be able to capitalize on the personal connection that your employees have established with the customer.