Attract local customers, generate qualified leads, stay top of mind, or put your marketing in one team’s hands. We’ll help you choose the right plan and measure progress.
Business Digital Marketing Packages
Small Business Marketing Packages
Choose the Goal That Matters Most Right Now
Every package starts with a free strategy call. Recurring packages begin with a three-month commitment, then continue month to month. Ad spend is additional. Your proposal confirms scope, any setup costs, and cancellation terms before work begins.
Get Found
Local Search Visibility
When local customers search for what you do, help them find and choose your business. We improve your visibility across Google, Maps, AI search, and the places that influence local buying decisions.
- Make it easier for nearby customers to discover your business.
- Present accurate, trustworthy information across search and map platforms.
- Build reviews and credibility that helps customers choose you.
- Understand how visibility and customer inquiries change over time.
From
$1,000/mo
12-month initial commitment, then month to month
Best for local businesses that need a stronger presence where customers search.
Get Leads
Paid Search & Social
Reach prospective customers with targeted advertising and a clear path to contact your business. We refine campaigns around lead quality and what your budget produces.
- Reach people actively looking for your services.
- Connect with relevant audiences through targeted paid content.
- Turn more ad visits into calls, forms, and qualified engagement.
- Identify wasted spend and direct budget toward stronger performance.
From
$1,500/mo + ad spend
Ad spend is paid directly to the platforms · 3-month initial commitment, then month to month
Best for businesses ready to invest in measurable lead generation and follow up on incoming inquiries.
Stay Top of Mind
Social & Content
Stay visible between buying decisions with useful, consistent content that sounds like your business. We turn your expertise and available footage into a presence your audience can recognize and trust.
- Maintain a consistent presence on agreed social channels.
- Turn your expertise into useful, relevant content.
- Make more of the photos and videos your business already captures.
- Learn which content earns attention and engagement.
From
$2,500/mo
3-month initial commitment, then month to month
Best for businesses that need a credible, consistent presence and can contribute ideas, assets, and timely approvals.
Integrated Marketing
Hand It All Off
Outsourced Marketing Team
Put your marketing in one team’s hands. We build the plan around your business goals, choose the right mix of channels, and manage the agreed work together so you can focus on running your business.
- Bring your marketing together around one business-focused plan.
- Have a dedicated strategist coordinate priorities and execution.
- Adjust the agreed marketing mix as performance reveals what works.
- See progress across channels through consolidated reporting and lead attribution.
Starting at
$4,000/mo
Strategy determines the agreed services · 3-month initial commitment, then month to month
Best for businesses that want an outsourced marketing department without building one internally.
Launch or Rebrand
Build a Website That Helps You Win Business
Brand, Website, & Care. Give customers a clear reason to choose you with a credible, easy-to-use website that supports your marketing and turns interest into engagement.
- Communicate what makes your business worth choosing.
- Build a fast, accessible experience with a strong technical search foundation.
- Help visitors take the next step toward becoming customers.
- Keep the site maintained and measured against important customer actions.
From
$10,000one-time
Discovery from $1,500 · hosting & care from $125/mo after launch
Best for new businesses, rebrands, and websites that are holding their marketing back.
Compare Packages
Different goals. A clear path forward.
| Feature / Goal | Local Search Visibility (Get Found) | Paid Search & Social (Get Leads) | Social & Content (Stay Top of Mind) | Outsourced Marketing Team (Hand It All Off) |
|---|---|---|---|---|
| Primary goal | Local discovery and trust | Qualified opportunities | Familiarity and engagement | Coordinated marketing across channels |
| Search visibility | Local search and map presence | Paid search visibility | Separate service | Prioritized in the agreed plan |
| Paid advertising | Separate service | Agreed social / search campaigns | Optional additional scope | Selected channels within scope |
| Social and content | Separate service | Agreed ad creative scope | Organic social and content | Selected content within scope |
| Website and care | Available separately | Defined landing-page optimization | Available separately | Defined in the proposal; may build separately |
| Measurement | Visibility and agreed inquiry metrics | Lead and campaign performance | Content and audience engagement | Consolidated reporting and agreed attribution |
| Support and planning | Defined reviews and support | Campaign planning and reviews | Content planning and reviews | Dedicated strategist and integrated planning |
| Starting monthly fee | $1,000* | $1,500 + ad spend* | $2,500* | $4,000 |
✓ = included · — = not included · Add-on = additional monthly rate · As agreed = selected within the agreed plan
| Feature / Goal | Local Search Visibility (Get Found) | Paid Search & Social (Get Leads) | Social & Content (Stay Top of Mind) | Outsourced Marketing Team (Hand It All Off) |
|---|---|---|---|---|
| Monthly reporting & reviews | Included | Included | Included | Included |
| Dedicated strategist & integrated planning | Not included | Not included | Not included | Included |
| Local SEO & Google Business Profile management | Included | Not included | Not included | As agreed |
| AI Search Optimization (GEO) | Included | Not included | Not included | As agreed |
| Apple Maps, Bing Places & citation management | Included | Not included | Not included | As agreed |
| Review & reputation strategy | Included | Not included | Not included | As agreed |
| Technical SEO & local schema | Included | Not included | Not included | As agreed |
| Local rank tracking | Included | Not included | Not included | As agreed |
| Google Ads management | Not included | Included | Not included | As agreed |
| Google Local Services Ads | Not included | When appropriate | Not included | As agreed |
| Meta (Facebook & Instagram) ads | Not included | Included | Add-on | As agreed |
| Microsoft Ads | Not included | When appropriate | Not included | As agreed |
| Ad creative | Not included | Included | Not included | As agreed |
| Landing page optimization | Not included | Included | Not included | As agreed |
| Organic social media management | Not included | Not included | Included | As agreed |
| Content planning & copywriting | Not included | Not included | Included | As agreed |
| Footage collection & short-form editing | Not included | Not included | Included | As agreed |
| Community management | Not included | Not included | Included | As agreed |
| Email marketing | Not included | Not included | Add-on | As agreed |
| Call tracking (CallTrackingMetrics) | Add-on | Included | Not included | As agreed |
| Analytics & conversion tracking | Basic | Advanced | Basic | Advanced |
| Lead attribution & ROI reporting | Not included | Included | Not included | Included |
| Website hosting, maintenance & security | Add-on | Not included | Not included | Separate |
| ADA / accessibility monitoring | Add-on | Not included | Not included | Separate |
| Quarterly planning sessions | Not included | Not included | Not included | Included |
*Starting fees pending final scope validation. Recurring packages begin with a three-month commitment, then continue month to month. Ad spend is additional and paid directly to the platforms. Your proposal confirms scope, any setup costs, and cancellation terms before work begins.
Bundle & Save
Get Found. Get Leads. Make Them Work Together.
Combine complementary goals into one plan
Some goals work better together. Combine local visibility with paid lead generation, or pair a new website with a content plan. We’ll recommend the combination that fits your priorities and budget.
Not Sure Where to Start?
Begin With Discovery
From $1,500 — credited toward your first eligible project
We review your search presence, website, and advertising, then give you a prioritized plan. Use it with your team, or have Odd Dog help put it into action.
Discovery is a paid engagement and is separate from the free strategy call. Credit terms, eligible follow-on work, and expiration are confirmed in your proposal. Ad spend is billed directly by the platforms. Washington State sales tax is estimated and may be amended based on client location and where services are rendered.
Common questions
Frequently Asked Questions
Recurring packages begin with a three-month commitment, then continue month to month. Your proposal confirms scope, any setup costs, and cancellation terms before work begins.
Onboarding is scoped separately and stated in your proposal, so there are no surprises. Where a setup cost applies, we explain what it covers and how it is funded before you sign.
No. Ad spend is additional and paid directly to the advertising platforms. The monthly fee covers strategy, campaign management, creative, tracking, and reporting within the agreed scope.
Strategy does. Starting prices correspond to a defined, repeatable scope. We confirm locations, channels, content quantities, revision rounds, and meeting cadence in your proposal, and price any additional work before it starts.
Access to your accounts, accurate business information, brand assets and footage where relevant, and timely approvals. For lead generation, a plan to follow up on the inquiries we send you.
Every package includes monthly reporting on the metrics that match its goal: visibility and inquiries for Get Found, leads and cost per lead for Get Leads, engagement for Stay Top of Mind, and consolidated cross-channel reporting for the Outsourced Marketing Team.
Yes. Many goals work better together. We’ll recommend the combination that fits your priorities and budget, and confirm any bundle pricing in your proposal.
Discovery fees are credited toward your first eligible project under the terms stated in your proposal. Discovery is separate from the free strategy call: the call helps assess fit, while Discovery delivers paid analysis and a prioritized plan that you can take with you if you decide not to work with us.