Video marketing is the strategic creation of video content to support business goals and other channels in a business’s media mix, like your website, SEO, PPC advertising, or organic social media. Because we’re experts in full-funnel digital marketing, Odd Dog can recommend and create video content for your business — that actually makes an impact — through our video marketing services.
These days, everyone’s an amateur photographer or videographer — and we love it. It’s opened the door for incredible content from voices that have long been underrepresented. But for businesses, it also means standing out is harder than ever. To cut through the noise and truly connect with your target audience, you need original, high-quality video that captures attention and effectively tells your story. Partnering with a professional video marketing agency can help you do just that.
How can video marketing services help your business accomplish your goals?
The complete video production process involves ideating the video concept, script, and story (pre-production); shooting the actual footage; and editing the footage — including adding in cuts, sound effects, visual adjustments, and more — to create the final product (post-production). When we shoot content on-site, we typically have two members of the Odd Dog team there: our videographer and a project manager to ensure the shoot runs smoothly.
What makes our video marketing services different from standard video production starts in pre-production. As part of our video marketing process, we audit your current online marketing efforts and build our video strategy around what will best complement them. Because video is a significant investment, we believe it’s important to approach it with clear intention and ROI in mind, especially for small businesses with limited budgets.
Video is everywhere online. Our approach changes depending on the type of video you’re looking to create (or that we recommend as part of your video marketing strategy).
We’ll say it: You don’t need commercial-level production for every video your business creates. It’s often more important for social media videos, for example, to be created quickly, rather than to be TV-ready, to ensure they are timely and relevant.
One of the most time-consuming and involved mediums, video can be a high-ticket investment for businesses, especially small businesses like many of our clients. Our approach ensures each video acts as an intentional step toward your business goals so you know your money is going toward something impactful — and we offer flexible pricing that takes into consideration the intention of the video and the channel for which it’s made.
As a full-service digital marketing agency, Odd Dog’s expertise in all things digital marketing ensures you know where and how best to use your videos to maximize their impact on your bottom line. The screens on our cameras may be tiny, but we never take our eye off the big picture for your business.
Please use the calendar to the right to book an initial meeting with our sales team.
Have a specific service in mind or looking to share more about your project goals? Fill out the form on this page and one of our sales specialist will get back to you ASAP.
