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Improve ROI with clear analytics configuration & data visualization.

Marketing Analytics Services

Navigate your marketing data with clarity and confidence. Odd Dog's marketing analytics services help businesses of every size turn insights into results.
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Turning data into results

In today’s digital landscape, marketing data is abundant, but making sense of it requires a thoughtful approach and effective collaboration. At Odd Dog, our marketing analytics services are designed to function as an extension of your team, helping you uncover what your data truly reveals about performance, audience behavior, and growth opportunities.

We partner with you to create clear, actionable insights that inform better decisions and stronger campaigns. From Google Analytics 4 (GA4) migration and implementation to custom dashboards, reporting, and hands-on training, our goal is to make data approachable and empowering so your team can move forward with clarity and confidence.

What are marketing analytics, and why do they matter?

Marketing analytics services involve the process of collecting, analyzing, and interpreting marketing data, enabling an accurate and comprehensive understanding of your website’s users. It enables businesses to evaluate the effectiveness of their marketing strategies, identify areas for improvement, and refine them for improved results.

When you harness the full potential of accurate analytics, you pave the way for:

Measure What Matters: Determine the core metrics that drive new business.
Informed Decisions: Navigate your marketing strategy with clarity and confidence.
Accurate Forecasts: Predict trends and outcomes with a higher degree of precision.
Enhanced Performance: Optimize campaigns to yield better results consistently.
Maximized ROI: Ensure every dollar spent is a step towards achieving your business goals

Have a project in mind? Our Odd Dog team of experts make great paw-tners.

Unleash the power of data analytics. We'd love to hear about your business marketing goals!
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Our unique approach to marketing data analytics

Understanding your data is the first step in forging a successful marketing path. Odd Dog begins by examining your business objectives, followed by an analytics implementation plan tailored specifically to your needs.

Our capabilities include:

01
Google Analytics 4 (GA4) Configuration
GA4 is the current version of Google Analytics and, while it's been around for a few years now, many businesses haven't configured it properly yet. Odd Dog can help.
02
GA4 Training
We're happy to train your team on how to use or understand Google Analytics (or troubleshoot specific issues with you) — all to empower our clients to own and harness their marketing data to inform business decisions.
03
Marketing Analytics Dashboard Creation
A standard part of most of our projects, our custom live reporting dashboards enable clients to easily review the metrics that are most important to them, 24/7.
04
Additional Consulting
Have a specific or unique problem you're trying to solve with better tracking or data? We can help — give our team of data & analytics experts a call to learn more about custom consulting projects.

Why choose Odd Dog for your digital marketing and data analytics needs?

Driven by a passion for data and results, Odd Dog anchors all of our marketing strategies in sound, accurate, and insightful data analysis. Pair marketing data analytics consulting with any of our core services to ensure you are getting the most out of your marketing efforts.

Take control of your marketing data and find actionable insights that have a real impact on your bottom line. Contact us today or schedule a 15-minute consultation to discuss your marketing data analytics needs.

A Personalized, Data-Driven Approach

Odd Dog provides a personalized and data-backed strategy to help ensure local customers find your website and listings through local SEO. As an award-winning Seattle SEO company, Odd Dog is here to help your business thrive online through local SEO services.

Transparent Reporting, Analytics & Account Help

We offer transparent reporting, analytics, and access to accounts. We create easy-to-use reporting dashboards that you can view at any time. We also schedule frequent meetings so we can offer the insights that matter to your business the most.

We Take Care of You

Our team takes care of every step of the process — with your primary marketing goal top of mind. No matter where people are searching for your business, our process helps you get discovered by the right customers in the right location. Plus, we put our clients’ needs first and generally like to think we’re fun to work with.

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Have a specific service in mind or looking to share more about your project goals? Fill out the form on this page and one of our sales specialist will get back to you ASAP.