How The Evidence Based Treatment Centers of Seattle increased inbound leads, improved client acquisition, and improved patient care by better understanding their digital marketing data.
Client
Services Provided
Marketing Data Analysis
Google Ads
SEO
Google Ads
SEO
Results in Summary
HIPAA-compliant data analysis
+47% leads from Google Ads
+20% website users
+47% leads from Google Ads
+20% website users
Project Overview
Client Goals & Overview
For over 20 years, the Evidence Based Treatment Centers of Seattle (EBTCS) have delivered compassionate, effective mental health care. Guided by a commitment to science-backed, evidence-based treatments and genuine care, EBTCS sought to bring this same thoughtful approach to its digital marketing strategy.
Odd Dog’s Data-Driven Approach
Partnering with EBTCS, we built a HIPAA-compliant digital analytics ecosystem to deliver actionable insights across their marketing efforts. Our team developed a comprehensive dashboard offering visibility into each stage of the client acquisition funnel — empowering EBTCS to better understand, interpret, and act on their marketing data. These insights also informed continuous improvements in how we approached their SEO and SEM projects.
+47%
Inbound leads from Google Ads vs. previous year
+19%
Online screenings
+55%
Quarterly closed/won leads
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