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There are so many ways to use your customer online business reviews in your marketing! Our top four are broken down in the post, but for those short on time, here’s the TLDR version:

  1. Make them center-stage
  2. Make them social
  3. Make it known
  4. Turn them into a story

We’ve all been there: you’re sitting at your desk, racking your brain for the next big marketing campaign, searching on the internet for strategy-reviews on places like, that will bring the customers your business badly needs.

What about a viral video campaign? Or maybe a daily photo challenge where people take pictures of their pet every day and post it? Why not add a talking lizard?

Coming up with your next big marketing campaign can be difficult and costly. Not only do you have to come up with a great idea, but you also need to hire a copywriter, graphic designer, and maybe even an entire advertising agency to pull everything together.

While marketing campaigns like this are great to do, many small businesses like yours don’t have the budget required. Fortunately, there are a few other ways to get high-quality marketing material without this hit to your bank account.

One of those ways is generating, and using, customer business reviews and sharing them as success stories across your platforms. Since you’re doing all that work to gather customer reviews, why not use repurpose them to boost customer engagement and – ultimately – sales?

Here are a few ways you can implement your online business reviews to improve your business’ marketing.

1. Make them center-stage

By now, you’ve been collecting reviews on your Facebook, Google, and Yelp pages. That’s great! But where else are they showing up?

A potential customer may stumble upon your business through one of those third-party sites, but it’s likely many will visit your website directly. Once they’re there, establish your credibility by making your testimonials as accessible as possible.

These days, the Internet is the first place most consumers go when they’re in shopping mode. They can find almost anything in one place and, if they can’t, they’re going to go somewhere else.

Make sure your website is telling the whole story – in your words and in your customer’s – by featuring your reviews front-and-center on your homepage and across any other relevant web pages.

2. Make it social

Social media is a great place to tell your story and share your business’ success. It gives customers insight into your brand – whether it’s behind-the-scenes or through relevant content – and connect with your company on a deeper level. (Learn more about our Social Media Packages for Small Business)

In other words, it’s the perfect place to start a conversation around your customer’s experience.

Create an image featuring your customer review using a platform like Canva, PhotoPad, or Pablo and quote them. If you can, tell a story around that experience and showcase it as a success story. Explain how you’ve improved their life by saving them time or money and be as specific as possible.

3. Make it known

Looking for some new advertising copy? Look no further than your customer reviews.

Not only should your reviews – if they’re high-quality enough – point out your value proposition, but they will also be written in your best customer’s voice. This is great for appearing in search results and connecting with potential customers through their own voice.

Next time you’re working on a Google or Facebook ad, try using some real customer feedback. After all, having someone else brag about your company sounds a lot better than bragging about yourself!

4. Make it a story

We mentioned briefly earlier about how you can tell a story around your customer review. Yet, no matter what platform you decide to include your reviews in, turning it into a success story is the best way to captivate potential customers.

Stories are magical. Multiple studies have found that the brains between both storyteller and story listener synch up when a good story is being told. In other words, a customer telling a story about how your business saved her $582 per month when she badly needed the extra money will sync up with a reader who will then feel the same elation of having an extra $582 in their pocket.

This phenomenon explains why we feel the creepy-crawlies when we see a spider or snake crawl up someone’s leg in a movie and why we cry when the dog dies in Marley & Me (spoiler alert!).

When you’re telling a story around a customer experience, you’re bringing a potential customer on a similar journey and having them think, “hey, I liked that feeling – let’s do it again but for real this time!” Before you can start using reviews in your small business marketing, you need to get them in the first place.

With our free app for online business reviews, it’s easy to send a link to the review right on the spot, even if you operate in multiple locations. Once your employees have downloaded it, they can send a custom link to your customers’ phones within seconds of completing their transaction.

Not only does this give you a better chance of getting that Google review even before they leave, but you will also be able to capitalize on the personal connection that your employees have established with the customer.

Download the free app and start using it for your business today. 

At Odd Dog, we are a full-service Digital Marketing Company and love working with local businesses like yours. Need a Website Designer? A trustworthy SEO Company? Or even a Branding Agency?

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