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Category: Social Media

Why is Social Media still important in 2022?   To say that there have been a few changes this decade would be an understatement. With virtual solutions like Zoom and online communities, people were forced to connect online when in-person connections were not possible. This absolutely had an impact on social media. How we interact with...

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

We audit and review a lot of social media accounts in our line of work. And while we’re not always perfect with our own (ahem, you do know the story about the cobblers kids’ shoes, right? ) we do have some valuable insight to pass along and help other marketing managers not make the same…

Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads.  Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…

Businesses have come to realize that they simply can’t afford to ignore the tremendous reach of social media or the targeting that it offers. As a result, virtually all marketing campaigns these days include some component of social media marketing. However, one of the challenges of this is that social media is always changing, and…

Facebook - that powerful social media platform that has eluded business owners for years. It can either be a huge marketing and customer service asset, or a huge waste of time. How can you be sure that you are making the best use of Facebook for your business? That’s what we’re here to help you...

Instagram has upped its game in a big way over these past few years. We wrote a post back in 2016 called  How to Use Instagram for Local Businesses, which needs so much updating in 2019, we decided to write another one! What we’ll be covering: Making Your Bio Count Creating Content Specific to Instagram…

If your business has more than one location, should you have separate Facebook pages for each location? YES! If you’re a multi-location business owner, here are some reasons why you want separate Facebook pages for each of your business locations: Great for Local SEO Facebook is a social networking website, but it is also a source…

We’ve updated this post to add more of the features that Instagram has released over the years! If you run a local business, be sure to check out our updated post How to Use Instagram for Local Businesses in 2019 I know, I know, ANOTHER social media platform to monitor? Yikes! When will it end?!…

We get the question all the time of what size an image should be for a particular purpose on a particular social network.  The folks over at LunaMetrics have made a very cool infographic to use as a Social Media Image Cheat Sheet that details the major networks and what the image sizes are. As…

Keeping up with the ecosystem The web of today is not the same as it was only a few years ago. Unfortunately, many website designers haven’t yet got the message. While Promotional Marketing is a tactic extraordinaire which gets the people talking about your company. Creating a website and placing it on the internet is…

Social Media and Your Business! Are you getting lost in all the Social Media noise? It has occurred to us here at Odd Dog Media that many business owners have no clue what they’re doing when it comes to Social Media and their business. So what’s the proper way to stand out from the crowd…

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