Google Analytics Offline Conversion Tracking jQuery Script

Category: Analytics, Web Development
Posted by | July 19, 2013 | Tags: marketing, Universal Analytics, UA, ROI, ID, API, URL, Google Analytics, GA, business

Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…

New website launched for a Seattle Photography Studio

Category: Blog, Web Design, Web Development, SEO
Posted by Adam Broetje | April 4, 2013 | Tags: Seattle Photography Studio, marketing, business

We are in the process of helping a local Seattle photography studio refresh some of their marketing and have just launched their most recent website at www.rowlandphoto.com. A few key things we included in the website: A focus on seattle senior portraits as that’s a popular item this time of year. A responsive and mobile…

UW AMA Presentation

Category: Advice, Events, Blog
Posted by Adam Broetje | April 26, 2012 | Tags: UW AMA, university washington american marketing association, Presentation, EXECUTE, marketing

I had the pleasure of speaking at the UW American Marketing Association last night. Big thanks to the group for having me out and for all the great ideas. Out of all the creativity, conversation and feedback that the students gave me, I took away one main point: While Universities are doing a fantastic job…

Odd Dog Teams up with nFluence to Produce Video for the DealBoard App

Category: Video Production, Blog, News
Posted by | March 14, 2012 | Tags: Brand Sorter, Odd Dog, marketing

nFluence is a digital marketing agency who invented the Brand Sorter technology that allows consumers to sort through deals according to brands they like, and rule out deals from brands they don’t like. They used this technology to create their recently launched app – DealBoard. DealBoard has a database of over 35,000 offers drawn from…

Chalk Talk 2012

Category: Events, Uncategorized
Posted by | February 9, 2012 | Tags: Super Bowl, Chalk Talk, Odd Dog, marketing

Odd Dog Media was Thrilled to be a Sponsor at Chalk Talk 2012! Odd Dog had the awesome opportunity to sponsor AdClub Seattle and Puget Sound American Marketing Association’s annual ChalkTalk Super Bowl recap event. The event features a panel of some of Seattle’s top creatives in the advertising and marketing industries who debate which…

The Redesigned KP Corporation Site Goes Live!

Category: Blog, Web Design
Posted by Adam Broetje | January 31, 2012 | Tags: REI, KP, Odd Dog, marketing

Odd Dog Media Launches Redesigned Website for Direct Marketing Client – KP Corporation KP Corporation is a direct marketing and corporate communications company that specializes in helping companies have an efficient marketing supply chain. They have been a powerful player in the marketing industry since 1929. Over the years they have opened offices all over…

The New Marketing Ecosystem

Category: Blog, Advice, Web Design, Social Media, SEO
Posted by Adam Broetje | January 9, 2012 | Tags: Odd Dog Media, Good Content Content, Architecture Websites, marketing, SEO

Keeping up with the ecosystem The web of today is not the same as it was only a few years ago. Unfortunately, many website designers haven’t yet got the message. While Promotional Marketing is a tactic extraordinaire which gets the people talking about your company. Creating a website and placing it on the internet is…

Why I Hate Napoleon Dynamite (and how this applies to web marketing)

Category: Intern's Corner
Posted by Adam Broetje | September 10, 2010 | Tags: Napoleon Dynamite, marketing

Over the course of my life I have seen two movies that I wanted my money back for. These movies stand at the top of my list for the pinnacle of awful. The first (and most terrible) is Miami Vice with Colin Farrel and Jamie Foxx. Seriously, the whole movie they just walk around making...

Don’t Brand Yourself

Category: Blog
Posted by Adam Broetje | August 8, 2010 | Tags: Back Story, Story Back, Score Mission, Branding Expert, marketing

That title may be a little misleading, but here is my main point: Telling the story of your own company is difficult. Get help from the outside. Back Story: We do a lot of marketing consulting with other companies. As an outsider, it’s easy to point out flaws in the way they are currently positioning…

The art of removing distraction

Category: Blog, Advice
Posted by Adam Broetje | August 8, 2010 | Tags: South America, Robert Rodriguez, Personal Best, IMDB, marketing

Figuring that I’d put off posting my first blog post long enough, today I decided to start off by posting something that I think anyone working in the web field will understand all-too-well… Distraction. Working in web marketing is one of the most interesting, fast-paced, and rapidly developing fields I’ve ever been involved in. The…

Tag: marketing