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Tag: Google Analytics

Cookie Compliance and Google Analytics Consent Mode

Category: Analytics, Blog, Marketing
Posted by Bart Drees | October 7, 2025 | Tags: ,

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

GA4 vs. Universal Analytics | 5 tips to get started configuring your account

Category: News, Analytics, Conversion Optimization
Posted by Lily | June 13, 2023 | Tags: , ,

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Google Analytics Offline Conversion Tracking jQuery Script

Category: Analytics, Web Development
Posted by | July 19, 2013 | Tags: , , , , , , , , ,

Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…

Incorporating Social Media in your Business

Category: Blog, Social Media
Posted by | February 13, 2011 | Tags: , , , , , ,

This is a great question that was brought up via Twitter by @BronwynWright during a Social Media Panel (#uwsm) at the University of Washington earlier today.  148 characters just isn’t going to do this question justice, so below are a few of the challenges we have run into with our clients and how we overcame…

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