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Tag: Universal Analytics

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…

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