Google Business Verification: Your Guide to Google Business Profile Video Verification

Category: Marketing, Blog
Posted by Lily | January 14, 2026 | Tags: SEO, Search Engine Optimization, Local SEO

Whether you’ve just created your first Google Business Profile (GBP) or you’ve been battling Google Business verification for months (maybe even years), you’re in the right place. With 15+ years of Local SEO experience, the Odd Dog team has seen almost everything when it comes to Google Business Profile verification. The good, the bad, the…

What Is AI Search Optimization, and How Does It Impact Your Business’s Marketing Strategy?

Category: Marketing, Blog
Posted by Madison Schoenberg | December 19, 2025 | Tags: AI Search Optimization, SEO, Search Engine Optimization, Generative Engine Optimization, GEO, AI SEO

Talk of artificial intelligence (AI) is certainly not new at this point. In fact, AI appears to be infiltrating nearly every online tool available, and predictions of its impact on businesses and industries are equally prevalent — especially in digital marketing. While searching on Google, AI rears its head by providing you with an AI…

Small Business Saturday: How Our Team Shops Local (and How You Can, Too)

Category: Marketing, Blog
Posted by Charlee Johnston | November 24, 2025 | Tags: Small Business Saturday

Small Business Saturday is more than just a day on the calendar; it’s a reminder of how much local businesses shape our communities. From the neighborhood coffee shop that knows your order to the family-owned restaurant sourcing ingredients from just down the road, small businesses bring personality, creativity, and heart to the places we call…

Questions to Ask a Marketing Agency (for Small Business Owners)

Category: Marketing, Blog
Posted by Ryota Nishino | November 20, 2025

Why Asking the Right Questions Matters Choosing the right digital marketing agency can feel overwhelming, especially for small business owners navigating this process for the first time. If you’re exploring agency options, knowing the right questions to ask can make all the difference — so the team at Odd Dog developed this list of questions…

Cookie Compliance and Google Analytics Consent Mode

Category: Marketing, Blog, Analytics
Posted by Bart Drees | October 7, 2025 | Tags: blog, Google Analytics

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

Category: Blog, Marketing, SEO, Analytics
Posted by Bart Drees | August 21, 2023

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

Data Deep Dive: Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Category: Blog, Analytics, Marketing, SEO
Posted by Bart Drees | April 20, 2023

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

Why Email Marketing is Still Important in 2022

Category: Marketing
Posted by Danielle | November 17, 2021

Just because something has been around a while, that doesn’t mean it no longer works. Take the wheel, for example. We still need those. And email - can’t live without it. Not many people realize that email is older than the internet. The first email was sent in 1971. But nearly half a century later,...

6 things to help you get the most out of your marketing vendor and make you look great to your boss

Category: Marketing
Posted by Danielle | July 21, 2020

Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…

Creating winning content that attracts your ideal customers

Category: Marketing
Posted by Danielle | July 13, 2020

Maybe you’ve been given the advice that you need to be churning out more content. I mean, we give that advice to our clients (and to ourselves) aaaaaalll the time! But creating content for content’s sake is a waste of time and resources. How can you not only create content that will help your business…

How to define buyer personas and their pain points

Category: Marketing
Posted by Odd Dog Media | July 2, 2020

Knowing your customers and fully understanding your unique buyer persona is an important part of every successful startup, SaaS, e-commerce, small business, or enterprise company. When you know who your customers are and what they need, you can position your products and services more effectively to align with your target audience. But your buyer persona…

Why you should work with an SEO agency to fuel your inbound marketing

Category: Marketing, SEO
Posted by Danielle | June 29, 2020

Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…