Where are you spending your marketing dollars and how are they being tracked? Here are some ways you are most likely spending your marketing budget. (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…
Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?” And sometimes the answer just isn’t enough for what you’d like to accomplish. When your company sets an allocated amount of money to spend on marketing each…
If you’re a marketing manager with a small staff and an even smaller marketing budget, it can be a challenge to determine where to spend your budget, let alone who you should be marketing to. One of the biggest reasons that marketing managers’ campaigns end up failing is that they’re not targeting their highly curated…
We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have. Get clear…
What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…
Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers. We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…
Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…
The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…
The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…
In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…
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