Need to grow your email list? Grab these handy tips and get cracking!

Category: Marketing
Posted by Danielle | June 16, 2020

Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…

How to Get More Out of Your Marketing Budget

Category: Marketing
Posted by Odd Dog Media | June 10, 2020

No matter what industry you work in, marketing is essential. Big and small businesses have to rely on marketing campaigns to draw in new customers as well as retain existing ones. If you have a small marketing budget, you may feel like there’s not much you can do to market effectively. Fortunately, that’s not true….

8 Things You Can Do in Google Analytics to Determine How Your Marketing Dollars Are Doing

Category: Marketing, Analytics
Posted by Danielle | June 4, 2020

Where are you spending your marketing dollars and how are they being tracked? Here are some ways you are most likely spending your marketing budget. (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…

How to secure more marketing budget from leadership

Category: Advice, Marketing
Posted by Danielle | May 27, 2020

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?” And sometimes the answer just isn’t enough for what you’d like to accomplish. When your company sets an allocated amount of money to spend on marketing each…

Tips for Identifying Your Audience so you Don’t Waste Your Marketing Budget

Category: Marketing
Posted by Odd Dog Media | May 13, 2020

If you’re a marketing manager with a small staff and an even smaller marketing budget, it can be a challenge to determine where to spend your budget, let alone who you should be marketing to. One of the biggest reasons that marketing managers’ campaigns end up failing is that they’re not targeting their highly curated…

How to accomplish your marketing goals with a limited staff

Category: Marketing
Posted by Danielle | May 11, 2020

We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have. Get clear…

Don’t Have the Budget to Rebuild Your Website? 7 Tips to Get More From Your Current Website

Category: Web Design, Marketing
Posted by Odd Dog Media | May 8, 2020

What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…

18 Things You Can Do To Help Your Business Adapt During COVID-19

Category: Advice, Clients, Marketing
Posted by Odd Dog Media | April 8, 2020

Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers. We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…

6 Things to Look for in a Digital Marketing Agency

Category: Marketing, Advice
Posted by Odd Dog Media | March 16, 2020

Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…

How Should I Market My Small Business?

Category: Advice, Marketing
Posted by Odd Dog Media | March 4, 2020

The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…

5 Awesome Marketing Strategies for Small Businesses

Category: Advice, Marketing
Posted by Odd Dog Media | February 20, 2020

The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Advice, PPC, Paid Search, advertising, Adwords, Marketing, News
Posted by | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…