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Category: advertising

The Ultimate Guide to Google Ads in 2020

Category: Google Ads, PPC, Paid Search, advertising, Adwords, Guides
Posted by Kimberly Scholten | February 13, 2020

Google Ads is the reincarnation of the advertising platform originally known as Google Adwords, which first appeared in October of 2000 before being re-branded as Google Ads in 2018. The effectiveness of Google Ads has been nothing short of astonishing, with 3.5 billion daily interactions occurring on the platform, and when done correctly, yields a…

Are Your Google Ads ready for a campaign restructure?

Category: Google Ads, PPC, Paid Search, advertising, Adwords, Marketing
Posted by Kimberly Scholten | January 28, 2020

For businesses, it is generally true to say that “you need to spend money to make money.” However, spending money is not the same as spending money wisely. Google Ads (nee Adwords) campaigns are like plants in your garden – they need to be lovingly nurtured. Like plants though, you eventually need to get out…

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Paid Search, PPC, advertising, Adwords, Marketing, News, Advice
Posted by Kimberly Scholten | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

Does Google Ads Help SEO?

Category: SEO, PPC, Paid Search, advertising, Google Ads, Adwords, Marketing, SEO
Posted by Odd Dog Media | January 7, 2020

A common question we get from a lot of our clients is, “Does Google Ads help SEO?”  This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…

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