Editor’s Note: This post is great for those with new businesses or those who don’t have their business up on Google. For those who need to claim their business page or want to further optimize what you have, check out our Ultimate Guide to Google My Business pages. When potential customers search for your business,…
“Have a nice day,” you smile and nod as your customer steps out the door. Taking a deep breath, you turn and move on to helping the next person in line. You go about the rest of your day, business as usual. Once you get home, you notice you have an email waiting in your…
As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…
Imagine one day you’re exploring a new city. You’ve been out exploring all day and now your stomach is growling. It’s time to eat, but you’re not sure where to go and you don’t want to miss out on some of the top-rated cuisines in the area. So, you pull out your phone and open…
Creating a successful Google AdWords Campaign can be frustrating. Imagine you want to run a Google AdWords campaign and start going through the steps to launch your campaign. You create the campaign, ad set, and design a couple of display ads. You choose a few keywords you think people are using to search for your…
The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….
Oh, SPAM SEO emails…. If you have a business and a website, there is no doubt you have received emails like these: Hello there- I’m contacting you because your website is terrible and not ranking at all for any of your keywords. Also, your local listings are non-existent. It’s a wonder anyone can even find…
There are many factors that Google and other search engines (wait, there are OTHER search engines?!) use to determine how a website is ranked in search. Website structure, content, meta descriptions, title tags, schema, and backlinks are all signals that search engines use to determine a website’s rankings. Backlinks are links from other websites that help…
*Okay, maybe we’re not the best content writers in the entire world and from time to time might rely on the Grammarly discount we get, to use the software for its on-point plagiarism tool, but we are the top result for “Seattle Marketing” on Google. So you’ve crafted the perfect headline, now what? You want…
4 steps to crafting fantastic headlines that drive traffic to your blog Studies have shown that about 60% of people will share an article with a great headline without even reading the article. This means that people online are sharing content online without even reading past the headline. Moral of the story? You might want to…
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson, writer and educator I was recently meeting with our client BLUE INK, a Seattle print and design agency, when I finally realized how difficult blogging…
Marketing your business has evolved over the years. You used to be able to take out a Yellow Pages ad, do a little networking, and call it a day. Today, people take to the internet, not only to find the business they are looking for, but also to research the company they are looking to do…
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