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Category: Blog

The purpose of this analysis is to decrease your account CPA & improve your CVR by analyzing your search terms report. Sure, we could improve our quality score, test landing pages and do a hundred other things as well but I’m assuming you’ve already done the majority of this and are looking for other options….

If you’re a business owner, you know how hard it can be to get your HAPPY customers to leave reviews for you. Happy is capitalized because we all know what people do if they have an experience they’re not pleased with. Here we’ll break down the numbers to identify Seattle Towing’s conversion rate with our…

Climate change is all over the news.  Even the weather channel had a creative way to voice a message on it.  We won’t bore you with our commentary about the problems, but rather wanted to focus on some solutions that businesses can implement. Let’s just say that we agree with the Terminator (and science) that…

I have been running Odd Dog since 2008 and we have been through just about everything the world can throw at us. I have made a separate service of SEO for remodelers, real estate and almost every sector with special teams leading each one of them to provide the best service. For those of you…

*Okay, maybe we’re not the best content writers in the entire world and from time to time might rely on the Grammarly discount we get, to use the software for its on-point plagiarism tool, but we are the top result for “Seattle Marketing” on Google. So you’ve crafted the perfect headline, now what? You want…

Often times online business reviews are the bane of a business owner’s existence. All it takes is ONE customer who is already having a bad day and decides to take it out on your business’ Yelp page to put into question why you even bother running the business in the first place. Unfortunately, you can’t...

4 steps to crafting fantastic headlines that drive traffic to your blog Studies have shown that about 60% of people will share an article with a great headline without even reading the article. This means that people online are sharing content online without even reading past the headline. Moral of the story? You might want to…

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson, writer and educator I was recently meeting with our client BLUE INK, a Seattle print and design agency, when I finally realized how difficult blogging…

Do you know your customer? I mean, really know them? What are their daily challenges? What are they most afraid of? Where do they hang out on the internet? What’s their favorite guilty pleasure TV show? The world of marketing and selling has changed, my friend, and brands are under more pressure to target their audience…

We have 7 great tips for local business owners just lying about the place! We will be posting a new tip every week for the next 6 weeks. Tune in next week for Tip #2! How long does it take to start seeing results on search engines? I’m going to give you the best and…

The need for a deep understanding of analytics and overall SEO strategy is more necessary than ever. Google recently announced updates to its local search algorithm through Barry Schwartz, news editor at Search Engine Land.  Some are referring to this update as the, “Pigeon update.” Google stated that these changes are bringing local SEO more, “in…

We get the question all the time of what size an image should be for a particular purpose on a particular social network.  The folks over at LunaMetrics have made a very cool infographic to use as a Social Media Image Cheat Sheet that details the major networks and what the image sizes are. As…

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