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Category: Blog

Often times online business reviews are the bane of a business owner’s existence. All it takes is ONE customer who is already having a bad day and decides to take it out on your business’ Yelp page to put into question why you even bother running the business in the first place. Unfortunately, you can’t...

4 steps to crafting fantastic headlines that drive traffic to your blog Studies have shown that about 60% of people will share an article with a great headline without even reading the article. This means that people online are sharing content online without even reading past the headline. Moral of the story? You might want to…

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson, writer and educator I was recently meeting with our client BLUE INK, a Seattle print and design agency, when I finally realized how difficult blogging…

Do you know your customer? I mean, really know them? What are their daily challenges? What are they most afraid of? Where do they hang out on the internet? What’s their favorite guilty pleasure TV show? The world of marketing and selling has changed, my friend, and brands are under more pressure to target their audience…

We have 7 great tips for local business owners just lying about the place! We will be posting a new tip every week for the next 6 weeks. Tune in next week for Tip #2! How long does it take to start seeing results on search engines? I’m going to give you the best and…

The need for a deep understanding of analytics and overall SEO strategy is more necessary than ever. Google recently announced updates to its local search algorithm through Barry Schwartz, news editor at Search Engine Land.  Some are referring to this update as the, “Pigeon update.” Google stated that these changes are bringing local SEO more, “in…

We get the question all the time of what size an image should be for a particular purpose on a particular social network.  The folks over at LunaMetrics have made a very cool infographic to use as a Social Media Image Cheat Sheet that details the major networks and what the image sizes are. As…

Listen Up! Stereotypically local business websites run slowly. This negatively affects not only the user experience on your website but it can also negatively impact your search rankings. There’s a lot of information out there about how to “minify” your website code or cut down on the number of redirects your have on your site….

We are in the process of helping a local Seattle photography studio refresh some of their marketing and have just launched their most recent website at www.rowlandphoto.com. A few key things we included in the website: A focus on seattle senior portraits as that’s a popular item this time of year.  A responsive and mobile…

Being no stranger to being in the wrong place at the wrong time, it’s fitting that one of our Odd Doggers was in downtown Seattle yesterday for the riots that made headlines across the country.  We were lucky enough to get some first-hand footage of the conflict that kicked off the riots.  If you understand…

I had the pleasure of speaking at the UW American Marketing Association last night.  Big thanks to the group for having me out and for all the great ideas. Out of all the creativity, conversation and feedback that the students gave me, I took away one main point: While Universities are doing a fantastic job…

Spring has Sprung Spring is in the air at the Odd Dog office, where we might pop outside for a sunny noon-time stroll around Gas Works Park. ‘Tis the season of growth and changes, and nowhere is that more evident than in our youngest and  furriest team member, Pantz Broetje. It seems like yesterday Pantz…

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