GOOGLE LOCAL

It seems that every month, Google is rolling out new features for their Google My Business product. It looks like a new “about” tab may be coming soon as well on mobile. We have yt to see it, so it doesn’t look like it’s rolled out globally yet.

GOOGLE

• Google loses ‘right to be forgotten’ case in UK high court

The short of it, “Google grants roughly 44 percent of “right to be forgotten” (RTBF) search de-listing requests. However, a person in the UK whose request was among the 56 percent not granted challenged Google’s decision and won in the UK High Court.” We shall see if this opens up Google for lawsuits in other countries as well.

SOCIAL

We would be remiss if we didn’t touch base on the big Facebook news.

Zuckerberg took the stand last week about the major infringement of personal data used by Cambridge Analytica.

Here are some of our favorite articles about the hearing:

• Did Mark Zuckerberg just beat Congress?

• Mark Zuckerberg’s congressional hearing was all of us trying to explain technology to our grandparents. (VIDEO)

• After 10 hours of questioning for Mark Zuckerberg, here’s what I still want to know

INDUSTRY

• Waze launches ‘Local’ ads primarily aimed at SMB’s and franchises.

The traffic app, Waze, has over 100 million active users who will now be served ads from local businesses wanting to attract more business from people driving through.

There are three types of ads, a pin, in the search results, and as a banner that only appears during traffic stops.

What do you think? Would Waze ads be a good fit for your business?