Tips for Creating Designs Without a Brand Guide

Category: Design
Posted by Danielle | November 8, 2024 | Tags: design, graphic design, branding, brand guide, agency tips

Working with businesses that don’t have a formal brand guide can be tricky, especially when you’re tasked with creating social media graphics, advertisements, or other designs. As designers at digital marketing agencies, we’re often balancing the need for quality visuals with clients’ limited budgets, meaning we have to get creative. Here are some practical…

Are One Page Websites a Good Idea?

Category: SEO, Design
Posted by Danielle | July 6, 2022

One-page websites may seem like an easy solution to have something up there for your business and many services and website builder templates offer them. But do they do more harm than good? Are they worth it? What’s the advantage of having multiple pages if you feel like you can say it all with just...

What Is a Brand Guide & Why Every Business Should Have One

Category: Design
Posted by Danielle | January 13, 2022

What is a brand guide? A brand guide provides an overview of the company's identity, mission, values, as well as serves as an instructional guide on how a brand should be represented in all communication touchpoints. This includes logo usage and variations, voice, values, mission, typography, and color guide. Creating a full brand guide for...

When and How Often Should You Rebrand

Category: Design
Posted by Danielle | April 13, 2020

Rebranding has gotten, dare we say, trendy, over the last few years. I mean, who doesn’t love all things shiny and new! In addition to desiring a fresh and updated look, it can also be tempting to blame your current branding on any lack of success your business may be seeing. We’re here to dispel…