What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…
Author: Odd Dog Media
When you’re considering the possibility of building a new website, migration is something you should have top of mind. Different systems hold content differently and migrating it to a new platform might not be as easy as waving a wand. A few questions you should ask: • Do you even have enough content to worry…
Given all the craziness lately, it’s easy for businesses to overlook a few simple tasks in communicating with your customers. We included a few checklist items below that you should keep in mind and execute as you have new updates to share: Consider sharing the following information via your website, email and social media posts…
Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from. When you…
Well, we can all now relate to that feeling your dog gets after it hasn’t been out for a walk in a week. Here at Odd Dog, we’re all working from home and the adjustment has been “ruff” at times. (too early in a post for a pun?) But we're making it work. I mean,...
Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…
The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…
The majority of small businesses have a very limited market spend available to them, which means they’re obliged to maximize their marketing budget to get the biggest return on investment. At the same time, it’s also necessary to successfully compete against much larger companies for the attention of your target audience, and this also has…
A common question we get from a lot of our clients is, “Does Google Ads help SEO?” This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…
How to Generate More Leads From Your Google Ads Campaign We live in the age of the Fourth Industrial revolution (4I), better known as the digital or internet age. Of course, we all remember from high school the profound impact factories and steam power had on forever changing human society, but while this was the…