How to Generate More Leads From Your Google Ads Campaign We live in the age of the Fourth Industrial revolution (4I), better known as the digital or internet age. Of course, we all remember from high school the profound impact factories and steam power had on forever changing human society, but while this was the…
Google My Business is a valuable tool for every business out there. Whether you have a brick and mortar location or you travel to your customers within a specific service area, Google My Business helps you connect with customers in your immediate area. But what if you have multiple business locations? Do you need a…
It’s OCTOBER! It’s also National “Adopt a Dog” month and we have something VERY special planned this month. Stay tuned! GOOGLE LOCAL • Google adds new ‘family-led’ attribute to Google My Business profile The new “family-led” attribute will allow business owners to identify their business as a business that is run by a family. What do…
Welcome Odd Dog Blog fans! Lots of industry updates this week including more results from the recent Google algorithm update, a great citations case study from Bright Local, and Facebook and LinkedIn updates to be aware of. LOCAL SEO • Google now displays pending edits in the knowledge panel Some users have reported seeing a…
As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…
What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…
Hello and happy June! As always, the digital world does not sleep. Some highlights this week include Facebook’s removal of trending news, Google Local Posts may be getting more attention, and AdWords notes released. GOOGLE LOCAL • Google Local after antitrust – Careful what you wish for Are Yelp results better than Google’s? If you ask them, why…
Happy last day of April! I can’t believe that May is beginning tomorrow… time. amirite? Let’s take a look at what’s been happening in the digital marketing world this last week, shall we? GOOGLE LOCAL • Google celebrates Local Business week by providing a free personalized marketing kit Want a cool graphic like below for free?!…
GOOGLE LOCAL • Google as the new mobile website It seems that every month, Google is rolling out new features for their Google My Business product. It looks like a new “about” tab may be coming soon as well on mobile. We have yt to see it, so it doesn’t look like it’s rolled out…
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