Knowing your customers and fully understanding your unique buyer persona is an important part of every successful startup, SaaS, e-commerce, small business, or enterprise company. When you know who your customers are and what they need, you can position your products and services more effectively to align with your target audience. But your buyer persona…
No matter what industry you work in, marketing is essential. Big and small businesses have to rely on marketing campaigns to draw in new customers as well as retain existing ones. If you have a small marketing budget, you may feel like there’s not much you can do to market effectively. Fortunately, that’s not true….
While many business owners and marketing managers write their own copy for their websites, blogs, and sales pages, there are some instances when hiring a professional copywriter is a good investment to make. There’s a huge difference between someone on your staff who simply writes well and a professional copywriter who understands the nuances of…
If you’re a marketing manager with a small staff and an even smaller marketing budget, it can be a challenge to determine where to spend your budget, let alone who you should be marketing to. One of the biggest reasons that marketing managers’ campaigns end up failing is that they’re not targeting their highly curated…
What can you do when you discover that your website has become outdated and that it is lagging behind modern technology, thus limiting its performance and appearance? If your site traffic has dwindled to the point that you feel like you’re home alone, while everyone else is attending the Saturday night dance, your website is…
When you’re considering the possibility of building a new website, migration is something you should have top of mind. Different systems hold content differently and migrating it to a new platform might not be as easy as waving a wand. A few questions you should ask: • Do you even have enough content to worry…
Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from. When you…
Most business owners have a limited budget when it comes to marketing spend, and that means you can’t afford to misfire when you’re looking for a digital marketing agency to collaborate with. Choosing the wrong company can at best waste your time and money, and at worse leave your company in a hole with penalties…
The way that you market your small business will depend to a large extent on what your budget is. Obviously, a very limited budget will not allow you to make use of some of the more exotic and costly strategies which a larger budget would permit, like skywriting, or a Superbowl commercial. The majority of…