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What are Google Ads?

Yes, we are inundated by advertising everywhere we look. And search engines are no exception. Google Ads are the paid search results at the top and bottom of most search result pages and on many partner networks in other forms, such as display ads. 

Odd Dog has seen some amazing success with a variety of budgets using Google Ads. 

5 Reasons You Should Run Google Ads

If you want to advertise your business online, you have a ton of options. Here are just five reasons why you should consider running Google Ads as part of your digital marketing strategy.

  1. Targeting on the World’s Largest Search Engine

Did you know that “Google” is now an actual word defined in the Merriam-Webster Dictionary? The company and the process of obtaining information via the world’s largest search engine are that big of a deal!

Want to find a restaurant near you that serves bao buns? Google it. 

Need a pest control company for your business fast? Google it. 

Google now handles a staggering 5 billion searches like this each day, and your business can use Google ads to target people who are already looking for your product or service.

Google Ads Examples
  1. Capture Searcher’s Intent

Searchers’ intent is what Google has been honing in on for decades. Not just what you are searching for, but understanding why you are searching it, where you are searching from, and even providing results from a smashed keyboard search… “Did you mean…?” “Showing results for…

Google has begun placing a lot of emphasis on intent because of its goal to deliver the best experience possible. One of the biggest differences between the people you’ll reach through Google Ads and other types of online campaigns is their intent. They are actively searching for a solution to a problem you are solving in your business. 

  1. Low-Cost Way to Capture Leads

One of the drawbacks of relying solely on SEO for your search engine results is it can take months and significant resources before you achieve any noticeable results. The first page of Google is highly competitive, so it takes strategic planning to claim your spot in the organic search results and keep it. 

Google Ads is an entirely different experience. You can set up a campaign and begin capturing leads within hours. As soon as your ads are approved, they will immediately begin appearing in Google search results and on partner websites, giving you a low-cost way to drive traffic and capture leads for your business. 

  1. Top-of-Funnel Messaging

When most people think of Google Ads, they picture the ads at the top of the search results. But Google Ads offer your business enough versatility that they can also be used for top-of-funnel messaging. Specifically, you can use them to build brand awareness. 

By targeting Google’s Ad display network, you can have your business’s ads shown to people who are part of your target audience, have visited a particular website in the past, or meet some other criteria. So, if you sell kayaks and accessories, your ads can display on outdoors and other relevant websites or any site after a person has visited one of these sites. With consistent views, your brand will stay top of mind, and the customer may choose you when they are ready to purchase. 

marketing funnel Google Ads
  1. Clear Measurement and Results

No matter what type of digital marketing strategy you choose, it can be challenging to effectively quantify the impact of your efforts. Perhaps one of the most rewarding aspects of Google Ads is the data you receive about nearly every parameter of the process. Not only can you track impressions, (the number of people who see your ad) and clicks  (the number of people who click on your ad)  but you can also track phone calls, emails, form completions, app installs, and more. 

Before you invest too much capital in a campaign, you’ll be able to quickly see patterns emerge, telling you if you’re on the right track or if you should make some adjustments. You can do split testing to determine the best images and copy, and use data to help narrow your target audience to get the best results.  

Why Use Google Ads in 2022?

If you’re asking yourself, “Why should we use Google Ads?” right now, a better question is, “Why not?” The network has features for businesses of all types and sizes – optimized to accommodate all different budgets and advertising goals

Just about every target audience you can imagine is using Google to find products and services. So why wouldn’t you leverage this service to see what new business you can generate? 

If you have any questions about using Google Ads to advance your digital marketing strategy, give us a shout!

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