Bing Ads vs Google Ads for Small Businesses

Category: Google Ads, Paid Search, PPC
Posted by Jenna Henderson | February 11, 2026 | Tags: PPC, Paid Search, Google Ads, Bing Ads

As a small business owner, you want every marketing dollar to work as hard as possible. Paid search can be an effective channel in growing your business, but choosing the right platform (or mix of platforms) isn’t always obvious. Google Ads is often the default choice, while Bing Ads, now known as Microsoft Ads, is…

Unleashing the Power of Google Ads A/B Testing

Category: Google Ads, Paid Search, PPC
Posted by ryanmoore | March 25, 2025 | Tags: PPC, blog

Enhance your organic social media growth with Odd Dog’s blog: discover 5 effective strategies to boost your skills and succeed online. Read now!

5 Reasons You Should Run Google Ads in 2022

Category: Paid Search
Posted by Odd Dog Media | April 14, 2022

What are Google Ads? Yes, we are inundated by advertising everywhere we look. And search engines are no exception. Google Ads are the paid search results at the top and bottom of most search result pages and on many partner networks in other forms, such as display ads. Odd Dog has seen some amazing success...

The Ultimate Guide to Google Ads in 2020

Category: Google Ads, Guides, Adwords, advertising, Paid Search, PPC
Posted by | February 13, 2020

Google Ads is the reincarnation of the advertising platform originally known as Google Adwords, which first appeared in October of 2000 before being re-branded as Google Ads in 2018. The effectiveness of Google Ads has been nothing short of astonishing, with 3.5 billion daily interactions occurring on the platform, and when done correctly, yields a…

Are Your Google Ads ready for a campaign restructure?

Category: Google Ads, PPC, Paid Search, Marketing, Adwords, advertising
Posted by | January 28, 2020

For businesses, it is generally true to say that “you need to spend money to make money.” However, spending money is not the same as spending money wisely. Google Ads (nee Adwords) campaigns are like plants in your garden – they need to be lovingly nurtured. Like plants though, you eventually need to get out…

The Complete Guide To Auditing Your Google Ads Account

Category: Google Ads, Marketing, Advice, News, Adwords, advertising, Paid Search, PPC
Posted by | January 28, 2020

In this article, we will examine what’s involved with performing an audit of your Google Ads accounts, and this should be a task everyone regularly conducts, so as to determine the effectiveness of their advertising program. Unless you know which Google Ads are performing well and which ones aren’t, how will you make any intelligent…

Does Google Ads Help SEO?

Category: SEO, SEO, Marketing, Adwords, Google Ads, advertising, Paid Search, PPC
Posted by Odd Dog Media | January 7, 2020

A common question we get from a lot of our clients is, “Does Google Ads help SEO?” This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…