How Marketing Managers can Increase Leads with Social Media

Category: Social Media, Marketing
Posted by Danielle Isbell | April 21, 2020

Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads. Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…

Does Google Ads Help SEO?

Category: SEO, SEO, Marketing, Adwords, Google Ads, advertising, Paid Search, PPC
Posted by Odd Dog Media | January 7, 2020

A common question we get from a lot of our clients is, “Does Google Ads help SEO?” This is a great question that we’ve all wondered about at some point. Let’s face it – wouldn’t it be awesome if you could just make your website rank higher and get tons of free traffic just by…

Marketing Your Business For A Local Audience

Category: SEO, Local SEO, Marketing
Posted by Danielle Isbell | August 14, 2019

“I need help growing my business.” This is a statement I hear all too often when speaking with potential clients ranging from carpet cleaning companies to tech-savvy SaaS entrepreneurs. Local business owners like yourself are some of the hardest working people I’ve ever met but as a result, they’re often juggling a million things at…

How You Can Support Businesses This Small Business Saturday

Category: Advice, Local SEO, Marketing
Posted by Danielle Isbell | November 21, 2018

We all know how important it is to support local businesses—right?! With the holiday season in full swing, Shop Small Business Saturday this weekend presents the perfect opportunity to dedicate some of those holiday dollars to your community’s entrepreneurs. Whether it’s grabbing a coffee from the neighborhood café, picking up unique gifts from a local…

How to Optimize Your Small Business’ Facebook Page

Category: Advice, Blog, Marketing
Posted by Danielle Isbell | October 15, 2018

Are you capitalizing on the benefits of Facebook Business pages? Facebook is a fantastic tool for small businesses to find new customers, spread brand awareness, and tell customers about your business. However, it’s a platform that’s changing constantly and can be overwhelming for small business owners. If you already have a page for your business…

2019 Guide to Google Local Services Ads

Category: Local SEO, Marketing, Adwords
Posted by Odd Dog Media | June 13, 2018

What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…

5 Ways You Marketed Your Business in the 80s That Don’t Work Today

Category: Local SEO, Marketing
Posted by Adam Broetje | June 1, 2017

Business in the ’80s Oh, the 80’s. Those glorious days of Saturday morning cartoons, big hair, and VCRs. Luckily, things in the marketing world have gotten easier and the hair has gotten smaller. I’m still not over losing Saturday morning cartoons though… Here’s a look at some ways that, if you had a business in…

9 Chrome Extensions That Will Rock Your World

Category: SEO, Marketing
Posted by | February 8, 2017 | Tags: tools, Google Chrome, chrome, chrome extensions, productivity

Google’s Chrome web browser has taken the lead in the most popular web browser claiming 60% of all internet traffic. Source And if you spend as much time on this web browser as I do, I thought that is was high-time I shared the Chrome Extensions that are rocking my world so they can rock…

What is PPC?

Category: Marketing, Adwords
Posted by | February 8, 2017

What is PPC? PPC stands for “pay per click” PPC can also be known as Search Engine Marketing (SEM), Paid Search or Cost Per Click (CPC). PPC is a form of advertising done online where you only pay for advertising when someone clicks on your ad. Clicks can cost anywhere from $.10 to $100+, depending…

7 Ways to Market Your Local Business in 2017

Category: Advice, Local SEO, Marketing
Posted by | January 26, 2017 | Tags: local business, Local SEO, 2017, marketing 2017, marketing tips

Marketing your business has evolved over the years. You used to be able to take out a Yellow Pages ad, do a little networking, and call it a day. Today, people take to the internet, not only to find the business they are looking for, but also to research the company they are looking to do…

How To Take Advantage of Google Maps

Category: Marketing, Adwords
Posted by | July 28, 2016

Google. We’ve all heard of it. We all use it to help us find the things we need. Everyday. Google is an ever evolving beast that works to bring you the most accurate results possible. It’s like they can read your mind and it’s actually pretty scary (when they do)! Nevertheless, it’s becoming an increasingly…

How to Use Instagram for Local Businesses

Category: Social Media, Marketing, Community Building, Advice
Posted by | March 22, 2016 | Tags: Social Media, local business, instagram

We’ve updated this post to add more of the features that Instagram has released over the years! If you run a local business, be sure to check out our updated post How to Use Instagram for Local Businesses in 2019 I know, I know, ANOTHER social media platform to monitor? Yikes! When will it end?!…