Cookie Compliance and Google Analytics Consent Mode

Category: Marketing, Blog, Analytics
Posted by Bart Drees | October 7, 2025 | Tags: Google Analytics, blog

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

Integrate GA4 Data in BigQuery Without Knowing SQL — How To Effectively Work With ChatGPT to Construct SQL Statements for BigQuery

Category: Blog, Marketing, SEO, Analytics
Posted by Bart Drees | August 21, 2023

In a world where data shapes decisions, Google Analytics 4 (GA4) has emerged from the ashes of UA as the phoenix of website data analytics — a critical tool for understanding user behavior and optimizing online experiences. You may have also heard whispers about the magic that happens when GA4 joins forces with BigQuery, an...

GA4 vs. Universal Analytics | 5 tips to get started configuring your account

Category: News, Analytics, Conversion Optimization
Posted by Lily | June 13, 2023 | Tags: Google Analytics, Universal Analytics, GA4

Over the past month or so, you may have noticed a bright red countdown pop-up when logging into your Google Universal Analytics (UA) account. This countdown, which signifies the launch of Skynet official sunset of UA, has sparked the frantic transition to Google Analytics 4 (GA4) and has left many UA users feeling uncertain about…

Data Deep Dive: Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report

Category: Blog, Marketing, SEO, Analytics
Posted by Bart Drees | April 20, 2023

Using ChatGPT to Identify SEO Opportunities From The Google Ads Search Keywords Report + Google Sheets Template Curious about the association between a client’s best-performing Google Ads keywords in terms of revenue and their organic search rankings for those keywords, I imported the Google Ads keyword report and Ahrefs organic keyword report into Google Sheets….

8 Things You Can Do in Google Analytics to Determine How Your Marketing Dollars Are Doing

Category: Marketing, Analytics
Posted by Danielle | June 4, 2020

Where are you spending your marketing dollars and how are they being tracked? Here are some ways you are most likely spending your marketing budget. (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…

How to Get the Most Out of Google Analytics

Category: Analytics, Guides
Posted by Odd Dog Media | March 30, 2020

Google Analytics is a web analytics program that tracks and reports on visitors to your website. The information it provides can be invaluable in helping you to decide how well your website is converting traffic into customers, where visitors are spending the most time, and where your web visitors are even coming from. When you…

Using Google Analytics to Determine and Track Your Goals

Category: Analytics, Advice, Blog, Guides
Posted by Odd Dog Media | June 27, 2018

As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…

Stop Spam Bots from Ruining your Analytics Referral Data

Category: Advice, Local SEO, SEO, Web Development, Guides, Marketing, How To Not Get Screwed, Analytics
Posted by Danielle | July 15, 2015

As a Seattle Website Design agency, we use WordPress and Google Analytics. Right to the point: Comprehensive list of all active spam bots to block. What’s going on and what to do: As a digital marketer data is everything. Our primary goal is to create measurable impacts on clients. Whether that is an increase in…

Google Analytics Offline Conversion Tracking jQuery Script

Category: Web Development, Analytics
Posted by | July 19, 2013 | Tags: GA, Google Analytics, marketing, URL, API, ID, ROI, UA, Universal Analytics, business

Ask any web marketer what their biggest challenge is, and I would wager that the most common thing you would hear is “tracking ROI”. Unless you’re in ecommerce, where the entire customer experience happens online and can be tracked with relative ease from start to finish, most customer lifecycles have offline components to them –…