Odd Dog BlogA Few Of Our Thoughts & Industry Insights

Book club discussion questions for Megan Asaka’s Seattle from the Margins, with page-referenced prompts, ground rules, and a run of show for your group.

Learn what’s required, and how to make a website ADA-compliant. Tips and insight from our expert team to ensure your site is perceivable, operable, understandable, and robust.

Whether you have an active business social media account or are a casual scroller, you are sure to have stumbled upon either a Facebook or Instagram ad (known in the biz as a Meta Ad) or a boosted post. These both fall within the “paid social” world and are sometimes used interchangeably, but have some...

Social platforms like TikTok, Instagram, and YouTube now collectively drive over 60% of product discovery, more than Google's 34.5% share of total search. People are increasingly searching on these apps the same way they'd search Google, typing full questions into the search bar instead of just scrolling for entertainment. So, are hashtags still relevant in...

What is email marketing, and how do you use it well? Get the basics, best practices, and know when email marketing services can help.

The Odd Dog office closes in observation of Juneteenth. Read on to learn more about the national holiday and explore resources.

Learn what’s required, and how to make a website ADA-compliant. Tips and insight from our expert team to ensure your site is perceivable, operable, understandable, and robust.

What Are Google’s Local Services Ads? What if you could pay per lead instead of per click? Most people think of Google Ads when they hear “Paid Search” — and for good reason. Google commands about 90% of worldwide search volume, making it the default choice for businesses of all sizes. But there’s a lesser-known…

April 22, 2026, is Earth Day! Discover Seattle Earth Day events and ways to get involved.

Learn how Google Ads works in 2026, from Search and Performance Max to Local Services Ads. A practical guide from the team at Odd Dog Media.

Discover the key differences between Bing Ads vs. Google Ads and find out which platform can deliver the best results for your small business.

Google Business Profile verification troubles? Welcome to the club! Learn how to successfully verify your GBP with video in our comprehensive guide for all users.