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Blog / Google Ads
March 20, 2026

By: Ryota Nishino

How Google Ads Work in 2026

Learn how Google Ads works in 2026, from Search and Performance Max to Local Services Ads. A practical guide from the team at Odd Dog Media.

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Google Ads / Paid Search / PPC
February 11, 2026

By: Jenna Henderson

Bing Ads vs. Google Ads for Small Businesses

Discover the key differences between Bing Ads vs. Google Ads and find out which platform can deliver the best results for your small business.

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Blog / Marketing
January 14, 2026

By: Lily Noling

Google Business Verification: Your Guide to GBP Video Verification

Google Business Profile verification troubles? Welcome to the club! Learn how to successfully verify your GBP with video in our comprehensive guide for all users.

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Marketing / Blog
December 19, 2025

By: Madison Schoenberg

What Is AI Search Optimization, and How Does It Impact Your Business's Marketing Strategy?

Talk of artificial intelligence (AI) is certainly not new at this point. In fact, AI appears to be infiltrating nearly every online tool available, and predictions of its impact on businesses and industries are equally prevalent — especially in digital marketing. While searching on Google, AI rears its head by providing you with an AI…

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Marketing / Blog
November 24, 2025

By: Charlee Johnston

Small Business Saturday: How Our Team Shops Local (and How You Can, Too)

Small Business Saturday is more than just a day on the calendar; it’s a reminder of how much local businesses shape our communities. From the neighborhood coffee shop that knows your order to the family-owned restaurant sourcing ingredients from just down the road, small businesses bring personality, creativity, and heart to the places we call…

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Blog / Marketing
November 20, 2025

By: Ryota Nishino

Questions to Ask a Marketing Agency (for Small Business Owners)

Why Asking the Right Questions Matters Choosing the right digital marketing agency can feel overwhelming, especially for small business owners navigating this process for the first time. If you’re exploring agency options, knowing the right questions to ask can make all the difference — so the team at Odd Dog developed this list of questions…

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Marketing / Blog / Analytics
October 7, 2025

By: Bart Drees

Cookie Compliance and Google Analytics Consent Mode

Cookie Compliance and Google Analytics Consent Mode Five years ago, as a young marketer at Odd Dog, the only cookies I worried about were whether I should grab a PCC Bakery snickerdoodle at lunch — or double down and throw a chocolate chip into the mix. Now, cookies have infiltrated the forefront of marketing discourse…

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Events / Community Building
April 10, 2025

By: Alyssa Klett

Get Involved This Earth Day: Fremont Trash Pick-Up 2025

Earth Day is just around the corner, and what better way to celebrate than by making a real impact in your community? On April 22 from 12:00 PM to 1:30 PM, Odd Dog and Diaper Stork are hosting a Fremont trash pick-up event — and we want you to be part of it. It’s the...
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Google Ads / Paid Search / PPC
March 25, 2025

By: Ryan Moore

Unleashing the Power of Google Ads A/B Testing

Enhance your organic social media growth with Odd Dog’s blog: discover 5 effective strategies to boost your skills and succeed online. Read now!

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Design / Diversity, Equity & Inclusion
March 8, 2025

By: Odd Dog

Celebrating Women-Owned Businesses: Our Team's Top Picks for International Women's Day

  This International Women’s Day, Odd Dog is celebrating a number of our favorite women-owned local businesses. These businesses not only provide outstanding products and services but also play an important role in strengthening our communities! What Is International Women’s Day? International Women’s Day, celebrated on March 8, honors the social, economic, cultural, and political…

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Blog / Social Media
March 5, 2025

By: Lily Noling

How to Adapt to the New Instagram Grid Size Using Canva

You’ve probably noticed on Instagram that the traditional profile grid has shifted from square images to portrait images. It doesn’t matter why or how you use Instagram –  this change affected all Instagram profiles.

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Design
November 8, 2024

By: Danielle Isbell

Tips for Creating Designs Without a Brand Guide

  Working with businesses that don’t have a formal brand guide can be tricky, especially when you’re tasked with creating social media graphics, advertisements, or other designs. As designers at digital marketing agencies, we’re often balancing the need for quality visuals with clients’ limited budgets, meaning we have to get creative. Here are some practical…

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