How to Generate More Leads From Your Google Ads Campaign

Category: Adwords
Posted by Odd Dog Media | January 3, 2020

How to Generate More Leads From Your Google Ads Campaign We live in the age of the Fourth Industrial revolution (4I), better known as the digital or internet age. Of course, we all remember from high school the profound impact factories and steam power had on forever changing human society, but while this was the…

Guide to Managing Multiple Locations on Google My Business

Category: Local SEO, Guides
Posted by Odd Dog Media | October 23, 2018

Google My Business is a valuable tool for every business out there. Whether you have a brick and mortar location or you travel to your customers within a specific service area, Google My Business helps you connect with customers in your immediate area. But what if you have multiple business locations? Do you need a…

National Adopt a Dog Month, New “family-led” attribute in GMB, and more this week

Category: Weekly Updates
Posted by Odd Dog Media | October 1, 2018

It’s OCTOBER! It’s also National “Adopt a Dog” month and we have something VERY special planned this month. Stay tuned! GOOGLE LOCAL • Google adds new ‘family-led’ attribute to Google My Business profile The new “family-led” attribute will allow business owners to identify their business as a business that is run by a family. What do…

Case Study: How many citations do you need? New Google Search Console and more…

Category: Weekly Updates
Posted by Odd Dog Media | August 20, 2018

Welcome Odd Dog Blog fans! Lots of industry updates this week including more results from the recent Google algorithm update, a great citations case study from Bright Local, and Facebook and LinkedIn updates to be aware of. LOCAL SEO • Google now displays pending edits in the knowledge panel Some users have reported seeing a…

Using Google Analytics to Determine and Track Your Goals

Category: Advice, Blog, Guides, Analytics
Posted by Odd Dog Media | June 27, 2018

As a local business, you know how important it is to have a web presence your customers can use to learn more about how you can solve their problems. A well-functioning website will tell your customers everything they need to know and, ideally, convince them to come to your location and make a purchase. After…

2019 Guide to Google Local Services Ads

Category: Local SEO, Marketing, Adwords
Posted by Odd Dog Media | June 13, 2018

What Are Google Local Services Ads? The Local Services Ads unit is shown at the top of Google Search results when people are searching for the services you offer in your area. These are very basic ads that include your NAP info (Name, Address, Phone number), review rating, Google Guaranteed badge, and business hours. In…

Facebook removes trending news, Google Local Posts may be given more life, and more

Category: Weekly Updates
Posted by Odd Dog Media | June 4, 2018

Hello and happy June! As always, the digital world does not sleep. Some highlights this week include Facebook’s removal of trending news, Google Local Posts may be getting more attention, and AdWords notes released. GOOGLE LOCAL • Google Local after antitrust – Careful what you wish for Are Yelp results better than Google’s? If you ask them, why…

Facebook published content removal policies, New Gmail features are on the way, and more

Category: Weekly Updates
Posted by Odd Dog Media | April 30, 2018

Happy last day of April! I can’t believe that May is beginning tomorrow… time. amirite? Let’s take a look at what’s been happening in the digital marketing world this last week, shall we? GOOGLE LOCAL • Google celebrates Local Business week by providing a free personalized marketing kit Want a cool graphic like below for free?!…

Zuckerberg hearing, Google loses UK case, and new Local Ads on Waze

Category: Weekly Updates
Posted by Odd Dog Media | April 16, 2018

GOOGLE LOCAL • Google as the new mobile website It seems that every month, Google is rolling out new features for their Google My Business product. It looks like a new “about” tab may be coming soon as well on mobile. We have yt to see it, so it doesn’t look like it’s rolled out…

Author: Odd Dog Media