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Author: Danielle

In 2021, Google My Business is still one of the most important (and FREE!) tools local business owners can use to help drive business.  Google has added, removed, and adjusted the features over the years, and we’re here, in 2021, to help you make sense of it all. INTRO - THE BASICS What is Google...

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…

Maybe you’ve been given the advice that you need to be churning out more content. I mean, we give that advice to our clients (and to ourselves) aaaaaalll the time! But creating content for content’s sake is a waste of time and resources. How can you not only create content that will help your business…

Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…

Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…

Where are you spending your marketing dollars and how are they being tracked?  Here are some ways you are most likely spending your marketing budget.  (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…

Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?”  And sometimes the answer just isn’t enough for what you’d like to accomplish.  When your company sets an allocated amount of money to spend on marketing each…

We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have.  Get clear…

Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic.  As a small business, we applied for the grant and wanted to share our experience with you.    First off, who is eligible for the Facebook Business Grant?   In other words, does this…

We audit and review a lot of social media accounts in our line of work. And while we’re not always perfect with our own (ahem, you do know the story about the cobblers kids’ shoes, right? ) we do have some valuable insight to pass along and help other marketing managers not make the same…

Social media can be a beast to manage but in this day and age, impossible to ignore. Whether you are B2B or B2C business, it’s important to leverage your social media channels to increase your leads.  Here are ten ways you can help convert more social followers and interactions into leads: Use social media as…