Tips for Creating Designs Without a Brand Guide

Category: Design
Posted by Danielle | November 8, 2024 | Tags: agency tips, brand guide, branding, graphic design, design

Working with businesses that don’t have a formal brand guide can be tricky, especially when you’re tasked with creating social media graphics, advertisements, or other designs. As designers at digital marketing agencies, we’re often balancing the need for quality visuals with clients’ limited budgets, meaning we have to get creative. Here are some practical…

3 Email Templates for Local Businesses Asking for Reviews

Category: Blog, Advice
Posted by Danielle | January 21, 2024

As we've discussed in previous articles, asking for online reviews can be tough. It's easy to feel like you're begging - hands and knees on the ground - for something, anything, that will make your locally-owned business seem more legitimate on the Internet. That doesn't sound very fun, now does it? Before you start drafting...

How to Get the Interview and Land the Job at a Digital Marketing Agency

Category: Advice
Posted by Danielle | September 21, 2022

Whether you have recently decided you want to get into digital marketing or have been in the industry for years, the following advice will apply. In fact, it will apply to just about any job interview. Hold up. Why even listen to this advice? Who are we? As an agency with almost 15 years of...

Are One Page Websites a Good Idea?

Category: SEO, Design
Posted by Danielle | July 6, 2022

One-page websites may seem like an easy solution to have something up there for your business and many services and website builder templates offer them. But do they do more harm than good? Are they worth it? What’s the advantage of having multiple pages if you feel like you can say it all with just...

So you've just launched a new website. Now what?

Category: Advice
Posted by Danielle | June 23, 2022

Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...

Ultimate Guide To Google Business Profile 2022

Category: Local SEO, Guides, SEO
Posted by Danielle | April 20, 2022

If you are new here, welcome! This is a comprehensive guide to using Google Business Profiles in 2022. (formally known as Google My Business) We've done our best to provide you with relevant and up-to-date information and actionable steps you can take to make your Google Business Profile stand out and hopefully get your business...

6 Ways Social Media Can Benefit Your Business in 2022

Category: Social Media
Posted by Danielle | February 1, 2022

Why is Social Media still important in 2022? To say that there have been a few changes this decade would be an understatement. With virtual solutions like Zoom and online communities, people were forced to connect online when in-person connections were not possible. This absolutely had an impact on social media. How we interact with...

What Is a Brand Guide & Why Every Business Should Have One

Category: Design
Posted by Danielle | January 13, 2022

What is a brand guide? A brand guide provides an overview of the company's identity, mission, values, as well as serves as an instructional guide on how a brand should be represented in all communication touchpoints. This includes logo usage and variations, voice, values, mission, typography, and color guide. Creating a full brand guide for...

5 Tips: How To Empower Your Employees to Ask For Reviews

Category: Local SEO
Posted by Danielle | November 19, 2021

We’ve been talking a lot about the importance of online reviews. But how can you get your staff more involved? Your employees are the front line of your business. They are the face of your company and are in touch with the day to day interactions with your customers. That’s why it’s crucial that they…

Why Email Marketing is Still Important in 2022

Category: Marketing
Posted by Danielle | November 17, 2021

Just because something has been around a while, that doesn’t mean it no longer works. Take the wheel, for example. We still need those. And email - can’t live without it. Not many people realize that email is older than the internet. The first email was sent in 1971. But nearly half a century later,...

How To Get Google Reviews For My Business

Category: Local SEO
Posted by Danielle | November 9, 2021

We all understand how important reviews and social proof is for your business. Just think of the steps you take when you’re looking for a new product or service. You may ask your friends or network for referrals, but you will most definitely check online reviews. 97% of consumers report that “customer reviews” influence their...

5 Tricks & Tips for Analyzing Your Competition As Done By An Odd Dog

Category: Advice, Marketing, SEO, Local SEO
Posted by Danielle | October 23, 2020

Humans are competitive by nature. We’re raised in a competitive environment from sports to school to the occasional family reunion dance-off. It’s in our DNA and brings out (usually) the best in us as individuals and groups. Without competition, we’d have a difficult time striving to be better, continuing to improve, and ultimately, becoming the…

Author: Danielle