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Author: Danielle

Well, first off, congratulations! Whether you built your website yourself or hired someone to do it for you, launching a new website for your business is a big milestone and it’s OK to take a moment to celebrate! Once your website is launched, you may wonder what your next steps should be and we’re here...
If you are new here, welcome! This is a comprehensive guide to using Google Business Profiles in 2022. (formally known as Google My Business) We've done our best to provide you with relevant and up-to-date information and actionable steps you can take to make your Google Business Profile stand out and hopefully get your business...
Why is Social Media still important in 2022?   To say that there have been a few changes this decade would be an understatement. With virtual solutions like Zoom and online communities, people were forced to connect online when in-person connections were not possible. This absolutely had an impact on social media. How we interact with...
What is a brand guide? A brand guide provides an overview of the company's identity, mission, values, as well as serves as an instructional guide on how a brand should be represented in all communication touchpoints. This includes logo usage and variations, voice, values, mission, typography, and color guide. Creating a full brand guide for...
Just because something has been around a while, that doesn’t mean it no longer works. Take the wheel, for example. We still need those. And email - can’t live without it.  Not many people realize that email is older than the internet. The first email was sent in 1971. But nearly half a century later,...
We all understand how important reviews and social proof is for your business. Just think of the steps you take when you’re looking for a new product or service. You may ask your friends or network for referrals, but you will most definitely check online reviews.  97% of consumers report that “customer reviews” influence their...
We've updated this guide, AGAIN! There were some pretty big changes this year, so mosey on over to Ultimate Guide to Google Business Profile in 2022 In 2021, Google My Business is still one of the most important (and FREE!) tools local business owners can use to help drive business.  Google has added, removed, and...

At first glance, LinkedIn can feel like just another social network that happens to be geared towards professionals. However, once you start to really unravel all of LinkedIn capabilities, you’ll really be astounded at what it can do for your business.  Using LinkedIn professionally to make connections and expand your professional network is great, but…

Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…

Maybe you’ve been given the advice that you need to be churning out more content. I mean, we give that advice to our clients (and to ourselves) aaaaaalll the time! But creating content for content’s sake is a waste of time and resources. How can you not only create content that will help your business…

Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…

Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…