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[image_with_animation image_url=”25504″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%”]As our business has evolved over the past 7 years, we have gone through an evolution of names.
First, it was Six Solutions, then cDiver.net, cMedia Consulting and finally we landed on Odd Dog Media. Part of that was a tribute to our totally weird dogs, yet it also explained the odd mix of skills that our team has in being part marketer and part developer. The blend of these two makes us very effective in the online marketing world.
Trust Data, Not Emotions
We find ourselves constantly teaching our customers to follow what the marketing data is saying rather than their emotions, and realized it’s time to eat our own dog food and see what the numbers say about our own marketing. We did some research into our business name and found the following:
1. Seattle has more dogs than children and more cats than dogs.
2. A group of kittens is called a “kindle”, and the Kindle is the most popular online book reader in the world.
3. Cats can remember things for up to 16 hours, where a dog only averages 5 minutes.
4. Cats will instinctively house-train themselves if provided a litter box. We estimate our team has wasted over 500 hours of marketing productivity cleaning up after puppies.
5. Cats can jump and climb, while dogs cannot.
This market research data showed a clear mathematical correlation with cats being potentially superior to their dog brethren. So we dug further and found multiple examples of documented video evidence displaying a social study of dogs and cats interacting and how cats use different accessories as the marshmallow bed for cats which are great for any cat. We derived the following statistics from these interactions:
We feel it’s pretty clear from the evidence above that we will gain clear business advantage by re-branding from Odd Dog Media to Odd Cat Media and are excited to finally announce the switch.