Managing a franchise’s marketing can be challenging. On one hand, the parent company needs to maintain control of the brand, while on the other, individual franchise locations need the flexibility to personalize their messaging for local customers. That’s where Odd Dog‘s franchise digital marketing solution comes in.
With our comprehensive approach, we provide a unified, scalable foundation that gives franchises full control over their brand while empowering franchisees to manage their own marketing efforts at a local level. Whether you’re looking to boost local search rankings or manage multi-channel advertising, we’ve got you covered.
Our platform lets franchise parent brands maintain core branding control while giving franchisees the flexibility to customize their sub-sites with unique content, pages, blogs, and articles — balancing brand consistency with local engagement. Franchisees can choose from centralized (yourfranchise.com/location), subdomain (location.yourfranchise.com), or custom URLs (anything.com). Key features include easy website creation, brand control, content approvals, role-based permissions, reusable templates, a shared media library, app integration, and franchise-level data analytics.
Maximize local visibility with our built-in local search optimization tools. Our platform lays the groundwork to ensure that every franchise location is optimized for search engines, helping them rank higher in local searches and drive more traffic from their area. With multi-location SEO tailored to the unique needs of each franchise, your locations will have the advantage of local prominence while benefiting from the credibility of the overarching brand.
Our franchise digital marketing service provides scalable advertising across Google, Bing, Meta, LinkedIn, TikTok, and Pinterest. This centralized approach ensures a cohesive brand strategy while allowing franchisees to promote themselves individually. From brand awareness to customer acquisition, we help you reach the right audience at the right time.
We provide centralized organic social media management tools with brand-approved templates and assets. Franchisees can leverage these templates to easily manage and customize their own social media presence, ensuring brand consistency while enabling unique, localized content. Whether on Facebook, Instagram, LinkedIn, or TikTok, your franchisees will be equipped to engage with their local audiences effectively.
Franchisees can take advantage of professionally designed, brand-aligned email templates that make creating email marketing campaigns simple. With our email marketing solution, you can roll out national campaigns while allowing franchisees to personalize messaging and offers for their specific customer base, driving both brand engagement and local loyalty.
You have the option to centralize the marketing function and pay a bulk rate for all your franchisees, or allow each franchisee the opportunity to pay individually and scale their marketing efforts to meet their business needs. Our platform can support both pricing structures and allow for easy signup and customization.
From your website design to social media, to print campaigns and ad creative, your brand should build trust by creating a cohesive experience that demonstrates who you are and what you can offer. We can help you to better connect your company purpose, mission, and vision to your services and products by establishing a visual experience that your audience can identify with interpersonally.
At Odd Dog, we are a full-service digital marketing agency where a thoughtful approach and meaningful research are the backbone of everything that we do. With our insight and digital marketing expertise, we create formidable designs that not only represent your business beautifully but also translate and amplify strategic decisions.
Our focus is simple: getting you results that matter. We’re dedicated to driving tangible outcomes, whether it’s increased sales, brand loyalty, or sky-high open rates.
We believe in a true partnership. We’ll keep the lines of communication open so you’re always in the loop; your level of involvement is up to you. Have an idea or a question? We’re here to listen and collaborate with you every step of the way. More about our unique approach to client success here.
Please use the calendar to the right to book an initial meeting with our sales team.
Have a specific service in mind or looking to share more about your project goals? Close out of this pop-up and fill out the form on the page; one of our sales specialists will get back to you ASAP.
