This client offers entertainment and hospitality experiences that attract locals and tourists alike. Our team partnered with them to revitalize their organizational social media strategy, aiming to increase engagement, provide strategic content recommendations, and amplify brand visibility across multiple platforms.
More than a night out: Growing a hospitality & entertainment brand on social media
Client
Hospitality & Entertainment Industry
USA
USA
Services Provided
Organic Social Media Consulting
Community Management
Reputation Management
Community Management
Reputation Management
Results in Summary
Monthly copywriting for 100+ posts
+135M impressions
+10.5K new followers
+123% web traffic from organic social
+135M impressions
+10.5K new followers
+123% web traffic from organic social
The Goals & Challenges
The client faced challenges in expanding their social media strategy beyond their established content approach. While their existing posts maintained brand consistency, they were interested in expanding into emerging content types, such as video and educational content, to capture audience attention and drive engagement.
This made it difficult to identify what truly resonated with followers and to capitalize on emerging social trends. As a result, they were looking for a strategic partner to introduce testing, creativity, and agility into their content mix, making Odd Dog the perfect partner.
Our Organic Social Media Solutions
Established a Consistent Brand Voice
The Odd Dog team first audited existing content & assets, learning how existing followers engaged and interacted with content. Based on this research, we collaborated with the client to establish a consistent brand voice for use across social media platforms.
This voice was used not only for social media copywriting but also across all services, including community management (responding to social interactions) & reputation management (responding to reviews).
Content Creation & Post Execution
Utilizing the established brand voice, we executed 100+ posts per month, including sourcing images, writing captions with SEO & platform-specific optimizations in mind, and providing recommendations on content types to prioritize.
Working as an extension of the marketing team, we collaborated on asset creation, shot lists, and general content ideas to test, establishing a strong posting cadence and diverse content strategy.
Monthly Reporting & Data-Driven Strategy
We created custom reports in Sprout Social that show high-level trends, content performance, and changes in user behavior. Reviewing and analyzing these metrics each month, we presented our insights to the client and provided data-driven, strategic recommendations that contributed to the project’s overall success.
The Results
After conducting comprehensive upfront audits and implementing streamlined processes, the new organic social media strategy delivered measurable growth in follower count, engagement, and overall account reach. We shifted away from the industry-standard approach of heavily promotional, graphic-forward content and instead introduced a data-driven strategy grounded in diverse content types. Each content type was intentionally recommended and tested to support both social media performance and broader business objectives, ensuring alignment between brand visibility and organizational goals.
Beyond maintaining a consistent posting cadence, we built a scalable framework for long-term success. The new process enables rapid adaptation to platform changes while supporting ongoing testing and iteration of emerging content formats, an essential capability in today’s constantly evolving social media landscape.
+135M
Impressions
+10.5K
New Followers
+123%
Website Traffic from Organic Social
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