Xero Solar is a southern California solar company serving residential and commercial customers. For years, the business has successfully acquired new customers primarily through word of mouth without much digital presence or marketing. In 2024, they were interested in growing their online presence to support company growth.
Client
Services Provided
Local SEO
Website Build
Google Ads
Email Marketing
Website Build
Google Ads
Email Marketing
Results
+15% avg. search position
+40% local pack coverage
+18% Google Business Profile actions
+40% local pack coverage
+18% Google Business Profile actions
The Goals & Challenges
Xero Solar partnered with Odd Dog to help increase their visibility on major search engines and increase leads from customers looking for a trusted solar company.
Our Solutions
Increase Average Search Position
The current website was search engine optimized to support their organic rankings for search queries such as “solar company” while their new website was being designed.
Increase Google Maps & Local Pack Coverage
Since Xero Solar serves customers locally throughout the South Bay, a primary area of interest was improving its local presence online. Cleaning up Xero Solar’s online citations and optimizing its local listings on major platforms greatly aided its SEO success.
Increase Organic and Local Leads
While we worked on improving their local online visibility, our team strategically designed their new website for SEO and conversion rate optimization.
The Results
Following a year of focused SEO, Xero Solar saw a 15% lift in organic search rankings, helping to drive greater online visibility. Enhanced optimization of their Google Business Profile also expanded their presence in local search results, putting their business in front of nearby customers. As a result, key engagement metrics — including phone calls, website visits, and directions requests directly from Google — increased by 18% compared to the first six months of the project.
+15%
Average Search Position
+41%
GBP Local Pack Coverage
+18%
Google Business Profile Actions
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