Holly’s Tip (Lead Designer at Odd Dog) SEO’s Influence on Design.
Create Clear and Engaging H1s, Titles & Leading Content.
Many people can be surprised by the way design and SEO can influence each other in many ways. In our view, they are mutually reinforcing, impacting, and relying on each other to reach powerful results. One of the easiest tips I often see clients overlook is within the content, keywords, and headlines.
You should use your H1s and headlines to guide users through your content, providing a map of what to expect from each page or section. They should also help to facilitate the clear communication of your company’s mission and vision. These can often be short and simple solutions, but they can take time to develop. Researching top keywords in your industry while working with a copywriter to create content that entices your potential customers to learn more about your business is a great place to start! By finding a compromise between concise and clear SEO-driven content and content that also expresses your brand, you can create a stronger connection with your audience, an increase in leads, and a better overall user experience.