Henry’s Gymnasium is a locally owned gym that wanted more than foot traffic; they wanted to become the go-to gym for any Google search in Queen Anne. When they came to Odd Dog, they had just opened their doors and needed expertise to help spread their motivational message and positive attitude to fitness in the digital world.
Client
Services Provided
Local SEO
Google Ads
Google Ads
Results
+59% users
+175% tour requests
+167% conversions
+175% tour requests
+167% conversions
The Goals & Challenges
Henry’s Gymnasium came to us with a clear ask: get in front of the right people in their neighborhood and turn that visibility into real membership leads. They were competing in a crowded Seattle fitness market, facing national chains with bigger budgets and more established online presences. Their website wasn’t driving the local traffic they needed, their Google Business Profile was underutilized, and their organic search results weren’t reflecting the quality of their facility.
Our Solutions
Keyword Research
We started by identifying how Queen Anne residents actually search for gyms — not just “gym near me” but the specific phrases that signal membership intent. Our keyword strategy was built around local modifiers and long-tail terms that Henry’s could realistically rank for and win, leveraging their unique offerings to stand out.
Analytics Management
We set up and configured their analytics properly so we could track what was driving real conversions — not just traffic. Understanding the source of every tour request and form submission lets us make smarter decisions throughout our testing and optimization.
Google Business Profile Optimization
A significant portion of our effort went into building out and optimizing Henry’s GBP. This included accurate categories, photos, service descriptions, and ongoing management to improve local pack visibility for gym searches in Queen Anne and surrounding neighborhoods.
The Results
Following our Local SEO campaign, Henry’s Gymnasium saw meaningful gains across every metric that matters for a local gym — more people finding them, more people clicking through, and more people converting into leads.
+59%
Users
+175%
Tour Requests
+167%
Conversions
From Our Clients
I have been a client of Odd Dog Media for many years, been very satisfied with how they attentively handle our accounts and helped us grow. Thank you, Talia and team!
See the review on Google →
Glen SwainHenry's Gymnasium
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