Henry’s Gymnasium is a one-of-a-kind fitness club in Seattle’s Queen Anne neighborhood. With premium equipment, recovery tools, and a full-service bar, they needed a paid search strategy that could cut through the noise and put them in front of locals who were ready to join their eclectic gym.
Client
Services Provided
Results
+117% clicks
+223% conversions
+142% impressions
+223% conversions
+142% impressions
The Goals & Challenges
Henry’s Gymnasium came to us knowing they had something special; they just needed the right people to find it. Their goal was to drive qualified local traffic and increase membership leads through paid search. The challenge was competing in a crowded fitness market on a tight geographic budget, where every dollar needed to work hard to reach the right audience at the right time.
Our Solutions
Responsive Search Ads
Henry’s needed to show up when locals were actively searching for a gym. We wrote and optimized responsive search ads targeting the specific services and amenities that make Henry’s stand out, ensuring the right people were finding them at the right time.
Display Ads
Getting new eyes on Henry’s was just as important as capturing existing demand. In addition to Google Search, we ran Google Display ads across their target neighborhoods to build awareness, and layered in retargeting to stay in front of anyone who had already visited the site but hadn’t yet taken action.
Localized Keyword & Service Targeting
We kept every dollar focused on the neighborhoods Henry’s served. By targeting search terms tied to specific services — e.g., personal training, recovery, gym memberships — we were able to drive qualified leads from nearby residents, rather than taking the shotgun approach.
The Results
Henry’s saw strong gains in both visibility and conversions, proving that a tightly targeted local campaign can go toe-to-toe with national gym chains in paid search.
+117%
Clicks
+223%
Conversions
+142%
Impressions
From Our Clients
I have been a client of Odd Dog Media for many years, been very satisfied with how they attentively handle our accounts and helped us grow. Thank you, Talia and team!
See the review on Google →
Glen SwainHenry's Gymnasium
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