Social media strategy custom built for your marketing team

Social Media Blueprint

We develop a comprehensive social media strategy, uniquely tailored to your individual brand, from research to content mapping. Our Social Media Blueprint is your easy-to-follow guide for social media success.

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What is a Social Media Blueprint?

Odd Dog’s Social Media Blueprint is a tailored, comprehensive organic social media plan, researched and laid out with your business’s specific identity and goals in mind.

We realize social media is a challenge for many businesses. You’ve heard time and time again that you’re supposed to be present on social, but it’s oftentimes difficult to know if you’re on the right track or spending your team’s time effectively.

Our Social Media Blueprint is a 1-2 month engagement that kicks off with deep research and analysis and concludes with the presentation of your comprehensive guide to social media. There is no commitment after 2 months, as we will create the guide so that your team can execute our strategies independently. We will also outline options for our team at Odd Dog to execute for you, should you wish to continue receiving our ongoing support.

What social media platforms does it cover?

We can create a Blueprint for any social media platform, but will only go in-depth for the ones we recommend for your business. We will typically cover two platforms, however, this is case by case and completely dependent on what is best for your business. And don’t worry, we will have this conversation before you sign on. Platforms include but are not limited to Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

You don’t need to be on all of the platforms.
You just need to be on the right ones!

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Have a project in mind? Our Odd Dog team of experts make great paw-tners.

Unleash the power of organic social media marketing!

An Overview of Our Process

Setting the Foundation
Our very first step is to ensure your accounts are set up properly and tracking is connected.

Take Benchmarks
Next we analyze what you’re currently doing. We can’t know where you’re going without understanding where you’ve been!

Competitor Analysis
We research your competitors as well as other parallel industries to glean what is working, what’s not, what’s trending, and ways we can apply winning strategies to your company.

Identify User Personas
Understanding your ideal customer is key in creating an effective social media strategy.

Content Recommendations
We help determine effective content buckets for your business to use to take the guesswork out of your strategy.

Social Media Design Templates
We’ll work with you to create a few templates you can pull from to make content creation even easier for you and your team.

Social Media Best Practices
We provide best practices for your company for each of the platforms we recommend for you.

Custom Advertising Strategy
We will data from existing analytics to create custom recommendations on how to take your social media to the next level with a paid advertising campaign.

Let's Get Social!

Is a Social Media Blueprint right for your business?

It may not be a good fit for you if:

While we do a lot of work for you with the Blueprint, it is not for anyone who wants to hand off social media entirely. The Blueprint will guide you, but your team needs to be ready to execute. If you choose to work with us to implement our strategy (yippie!), we will still need your help creating content, managing comments, and engaging with the platform. Because of the level of involvement social media requires, it is a true partnership.

It's a perfect fit for:

Any business that is struggling with organic social media. Be it posting consistently, coming up with content, understanding the why behind it all, or struggling to understand how social media ties into the big picture for your business. Having a social media plan will help your business create the foundations it needs to be successful at growing your social media presence.

We are an extension of your team:

Our team takes care of every step of the process — with your primary marketing goal top of mind. No matter where people are searching for your business, our process helps you get discovered by the right customers in the right location. Plus, we put our clients’ needs first and generally like to think we’re fun to work with.