Pay-per-click (PPC) advertising is a type of digital advertising for which advertisers only pay for measurable results, most often clicks — ensuring the advertiser is always in control of their budget spend. Each time a search is completed or an ad placement is available on an eligible user’s feed, an automated auction runs in which bids are placed for each advertiser based on their set budget. The bid, along with a few other factors depending on the platform, determines which advertiser’s ad will show.
The most common PPC ads are search ads — namely, Google Ads — and social ads, like Meta Ads and LinkedIn Ads.
We start with research to define, understand, and build a strategy around your specific targeted audience with your unique business objectives in mind. Data-driven research is at the heart of everything we do. As we develop your creative and personalized digital marketing strategy, we assess the market share and craft PPC campaigns that are competitive and compelling. We guide you through setting ad spend budgets based on performance forecasting and undergo strategic A/B testing. Odd Dog will always be running a test to find what works best for your business and continue to optimize your ads, whether it’s the keyword match type, bid strategy, or audience targeting.
Through monthly ad management services, we ensure your campaigns are optimized and effective, providing transparent reporting and insights throughout the process.
Our team partners with you to choose the best PPC advertising platform or combination of platforms and strategies to ensure your ads run in the most effective placements — from search engines to social media.
Odd Dog is a full-service digital marketing agency with PPC advertising prowess. We are a Google Ads and Meta Ads partner and take great pride in working with all types of industries and businesses. Work with Odd Dog to achieve your business goals! Schedule a meeting to determine if Odd Dog is the right fit for your business.
We provide customized marketing solutions to help businesses of all sizes achieve their marketing goals and succeed in today’s competitive market.
We view our advertising services as a collaborative partnership, recognizing that we cannot navigate the journey alone. Odd Dog will take charge of steering the strategy, yet we value and welcome client participation in the approval process.
Odd Dog offers transparent reporting, analytics, and access to accounts. We create easy-to-use reporting dashboards that you can view at any time. We also schedule frequent meetings so we can offer the insights that matter to your business the most.
Advertising is a large investment and we treat your money like it is ours. You can expect full transparency on where your money is being spent and how effective your campaigns are running.
Please use the calendar to the right to book an initial meeting with our sales team.
Have a specific service in mind or looking to share more about your project goals? Fill out the form on this page and one of our sales specialist will get back to you ASAP.
