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From cluttered to confident: how we elevated the LiquidPlanner experience

LiquidPlanner, now Tempo.io, is a smart project management software that uses intelligent, resource-driven scheduling technology to help teams do their best work and achieve their goals with confidence.

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Client
LiquidPlanner
Seattle, WA
Services Provided
Website Build
SEO Consulting
Results in Summary
Cohesive brand identity
Modernized website design
Improved user experience with easy-to-use navigation
Liquid planner new website by Odd Dog - design showing multiple pages

The Challenge & Approach

Goals & Challenges

The client’s previous website was overly cluttered, challenging to manage on the backend, and featured an excessively broad funnel that lacked focus. They approached us to implement significant site architecture changes and redesign the user interface to streamline the lead funnel while enhancing ease of use for content managers to update and edit all areas of the site. One of the primary design challenges involved modernizing the aesthetics to present a cleaner, more visually appealing product portfolio that effectively showcased key features.

Our Solution

Our strategy focused on analyzing and segmenting the two primary user groups of the website: existing customers seeking support and potential customers entering the sales pipeline. A critical element of this process was updating the site architecture to effectively guide each group to their respective funnels. By streamlining and shortening the user journey, we ensured a more intuitive experience through a clean, optimized navigation and design. Additionally, comprehensive industry research was conducted to benchmark similar companies, informing the visual and navigational elements of the site. This approach allowed us to highlight product benefits in a more engaging and visually immersive way.

Website Design
Mobile view of the Liquid Planner website

Our Results

Strengthened Cohesive Brand Identity

Through custom graphics, consistent visual language, and intentional messaging, the new website reinforced LiquidPlanner’s brand across every touchpoint. The design tied together key elements to present a unified, professional identity that better reflects the company’s values and offerings.

Streamlined Funnel

The redesigned site narrowed and clarified the lead funnel, guiding users more efficiently to conversion points. With simplified navigation and content aligned to user intent, the experience now supports quicker decisions and stronger engagement across both new and returning visitors.

Improved User Experience

By restructuring the site architecture and streamlining the user journey, we created a more intuitive browsing experience. Visitors can now navigate the site with greater ease, quickly finding the information they need without unnecessary clicks or confusion.

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