Valant is a web-based clinical EHR and practice management solution built exclusively for behavioral health. With its industry-leading SaaS, Valant streamlines clinical care workflows and improves patient experience through its library of tools.
Valant is a web-based clinical EHR and practice management solution built exclusively for behavioral health. With its industry-leading SaaS, Valant streamlines clinical care workflows and improves patient experience through its library of tools.
Valant originally signed on for SEO Consulting services, but after a year of working with them, it became apparent their website was limiting growth. Their website was outdated, difficult to edit on the backend, and had a bevy of technical issues hampering SEO. Additionally, Valant has two unique audiences that visit their website regularly — existing customers looking for support, and potential customers to be directed to sales — and their website simply wasn’t optimized for either.
The new website needed major site architecture changes, an interface redesign, and a shortened lead funnel — all on an intuitive content management system so content managers could easily update pages. On top of that, our primary goal and challenge was to maintain SEO performance as the new website launched and continue improving it over time.
Our first priority was to create a site architecture that effectively directed both of Valant’s key audiences to their appropriate funnels: existing customers looking for support and potential customers to put in the sales pipeline.
We simplified and shortened the users’ path to get what they wanted with a clean site navigation, design, and architecture.
As a SaaS company, Valant’s top opportunity for driving new users to the site was creating engaging, well-optimized content to target highly searched terms. If a user asked Google “what is an ehr?,” Valant wanted to be at the top of the search results with the answer.
Our task was to research and recommend content to target those highly searched terms, write compelling and optimized copy, and publish the pages and posts in such a way as to support its organic performance.
We started with the homepage to showcase the main product features and benefits. We worked to create individual product pages that grabbed attention, informed users, and drove conversions.
As we worked to design the internal pages, we focused on funneling the two main user groups through the site quickly and efficiently, while also creating more consistent branding sitewide.
A modern, sleek, and cohesively branded website with diverse, helpful content that produced incredible measurable growth. Users in both target audiences can now visit the site and clearly identify where they need to go, find the information they need, and convert in fewer clicks. The website loads quickly and is easy for content managers to use, giving the Valant team more flexibility and ownership over their website content.
The Odd Dog team is fantastic. They do brilliant work and are incredibly easy to work with. It's nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.
Valant
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