A K–8 independent school, this Pacific Northwest school sought to connect with local families about its educational curriculum.
A campaign to connect with families for a Pacific Northwest K–8 independent school
Client
K–8 independent school
Pacific Northwest, USA
Pacific Northwest, USA
Services Provided
Meta Ads
Local SEO
Google Ads
Local SEO
Google Ads
Results in Summary
64,770 impressions
28,005 accounts reached
7% clickthrough rate
28,005 accounts reached
7% clickthrough rate
The Goals & Challenges
A short-term mini-campaign on Meta Ads to support outreach and education about the school’s curriculum offerings. The goal was to connect with families who might be unfamiliar with the school’s programs, providing information on the value the independent school offers and creating opportunities to engage with prospective families. Given the brief campaign window, it was essential to develop engaging, informative ad copy and creative materials to help the K-8 independent school effectively reach the right audience.
Our Solutions
Engaging Creative
We reviewed the results of seasonal ad campaigns and used those insights to inform our approach. We selected ad creative and crafted ad copy optimized for performance, ensuring the campaign featured engaging content for our target audience. Customized placements controlled where and how our ads appeared, providing a smooth user experience.
Clear Calls to Action
We included clear calls to action throughout the campaign, making it easy for prospective families to connect with the school’s admissions team and learn more about the school’s program offerings.
Effective Audience Targeting
We determined the most relevant audience for the campaign by targeting ads to users exhibiting specified audience signals. The campaign was crafted with messaging and creative elements tailored to resonate with this audience, ultimately reaching families ready to learn more about the opportunities offered by the K-8 school.
The Results
Within the short duration of the campaign, the clickthrough rate (CTR) significantly surpassed that of regular seasonal ads, indicating that the ads successfully reached an engaged and qualified audience of prospective families. Clear calls to action (CTAs) throughout the campaign connected families directly with the school’s admissions team, facilitating relationships and providing opportunities to learn about the school’s curriculum and offerings.
28,005
Accounts Reached
7%
CTR
64,770
Campaign Impressions
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